Thank Bob the ASA don't have the power to censor radio shows - but by this it appears they don't have a "Clue" either.
ASA tells Poundland and its teabagging elf: Enough with the smutty social ninja sh*t
The UK's gummy-mouthed Advertising Standards Agency has given Poundland a gentle spank over a series of smutty tweets and posts on Facebook published over the Xmas period. The budget store positioned toy character Elfie at the centre of the double entendre laden #ElfBehavingBad* campaign, eliciting complaints from 85 people …
COMMENTS
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Wednesday 7th February 2018 15:47 GMT SuccessCase
What prudes. It's not as though there isn't a tradition of accepting the exposure of children to double entendres. What, for example, is more British than taking your children to a Christmas Pantomime? The double entendre's are equally if not more obvious and just as "bad." It just goes above the children's heads and that's part of the fun of it.
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Friday 9th February 2018 18:22 GMT TRT
Re: But a gaggle of women...
Those of you hitting thumbs down... why, exactly?
I find the advert contemptible; it presents an unrealistic male body image, portrays these women as fixated on appearance, is overtly sexual in nature and if the sexes of the participants had been the other way around would have never even been aired. Not that perfume adverts ever seem to make any sense; they sell you the image of course; Johnny Depp with a shovel in the sweltering desert heat next to a road and a dead animal isn't a fragrance I'd think would be too popular, nor is essence of wet tiger, or eau du battleship.
I posted a link as some people don't seem to have seen it.
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Wednesday 16th January 2019 00:23 GMT CRConrad
One possible reason for the downvotes:
Dunno for sure if that link actually pointed to the ad you're talking about back when you posted it, but at least now, nigh on a year later, it doesn't. It's ten minutes of arcade classic gameplay, Atari Asteroids (“Copyright© Atari 1979”).
Im thinking you typoed it, because AFAIK YouTube doesn't re-use video IDs.
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Thursday 8th February 2018 10:49 GMT tiggity
There was an original image with a Twinings Tea Bag box included.
Twinings whinged
So a new image (sans Twinings box) was created and original tweet deleted.
I'll admit to viewing the odd Poundland tweet (as friend tipped me off that they were silly & puerile and so right up my street)
HTH
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Wednesday 7th February 2018 14:59 GMT Cosmo
Poundland pulled a blinder here
Whilst I am not a believer of the phrase "There's no such thing as bad publicity" - Poundland have played a beauty here. I expect that the majority of those that complained have never set foot in a Poundland and never will, so they haven't lost any custom, but got themselves a glut of free advertising just before the Christmas break!
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Thursday 8th February 2018 13:13 GMT Da Weezil
Re: Fondly referencing 'Carry On',...
Watch "Love Thy Neighbour" without your own racial preconceptions and you may see it for what it really is, a comedy about some equally bigoted guys being made to look pathetic childish and small by their wives. Eddie was an ignorant fool with too big a mouth and Bill was a hothead ready to rise to any perceived insult.
I am so sick of being criticized for my sense of humour by those with none at all.
Roll on the summer... hopefully the snowflakes will melt away.
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Wednesday 7th February 2018 16:55 GMT Anonymous Coward
Re: Fondly referencing 'Carry On',...
Both my parents are from the West Indies. Their favourite shows were Love thy Neighbour and the Black and White Minstrel show. The found Love Thy Neighbour hilarious as it made fun of bigots and racists, even though they experienced real racism. I have no clue why the liked the Minstrel show. Poor taste?
They didn't know they were meant to be offended.
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Wednesday 7th February 2018 17:08 GMT A Non e-mouse
@A/C Re: Fondly referencing 'Carry On',...
The found Love Thy Neighbour hilarious as it made fun of bigots and racists
The scary thing is that some people don't understand this level of humor and don't realize that Alf Garnett, Al Murray's The Pub Landlord, etc are the ones being laughed at.
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Monday 12th February 2018 15:20 GMT GruntyMcPugh
Re: Fondly referencing 'Carry On',...
and I was accused of missing the point. It's not relevant that the show was more about two pig headed men. It's whether you'd dare to make a show like that _now_ . So citing 70s mores as a defense for the 'humour' in the Elf ad campaign really isn't relevant today, is it?
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Wednesday 7th February 2018 18:09 GMT Pete 2
The power and the glory
> The ASA, which has the power to ask ...
I am sure Poundland and every other advertiser is quaking in their boots. Imagine that! Being asked not to display an advertisement.
Although in this case the ASA's power is commensurate with the harm done: both stand at zero
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Thursday 8th February 2018 10:59 GMT Barrie Shepherd
The ASA is a good example of unintended consequences.
Set up to control the accuracy of adverts in relation to products and services and to prevent "snake oil" claims for products they have now moved into social engineering which currently seems to be the removal of any humour and general censorship.
I'm OK with their policing the extremes of prejudice but they should not have the right, triggered by low numbers of "Offended individuals", to spoil the innocent fun for the majority.
Why the FCUK they can't see the fun is beyond me.
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Thursday 8th February 2018 11:10 GMT tiggity
Twiitter feeds
if ASA start treating all twitter feed posts by a company as adverts (and thus demand to pre vet everything posted) it could all get very silly, checking every tweet.
.. Though I'm half expecting a Poundland post with an image of several bells, all with an ASA logo on their "ends" or similar
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Friday 9th February 2018 01:08 GMT Chairman of the Bored
Before we knew it was an actual company...
...our internal software group named themselves "megahard group". They had a nice, massive, cylindrical sign thrust rigidly at attention by the doorway... With two spherical shrubs planted at the bottom.
Complaints? Zip. Even the older women would grin at the sign... You've got to have real balls to display one like that these days!