Fetch calls Uber's bluff: See you in court, bros! Advertising company Fetch says it wants a federal court to hear its challenge to Uber's claims of 'click fraud' in mobile ads. The American arm of the UK-based ad firm filed a complaint on Tuesday seeking to have a federal court hear its challenge to the suit Uber filed in September of 2017 over the handling of fraudulent ad …
Maybe i've woken up from a dream but wouldn't it be excellent if the executives from both businesses were paired up to share the same cells for the next few years?
Meanwhile the Judge summed up : "Uber, you deliberately live outside of the law, regulation and the like as much as and for as long as possible. So if, for once, you are on the wrong end of the stick tough shit."
Just remember the golden rule: whoever wins, we lose.
Uber wins? (and I threw up a little in my mouth just typing that) - then new rules appear imposing ridiculous record-keeping requirements on advertising companies, and now no-one except Google can even get into the market.
Fetch wins? - that would be seen as a vindication of click rates, which have always been deeply suspect (and suspected), and would be a shot in the arm for in-app advertising, with the obvious depressing consequences.
"... and would be a shot in the arm for in-app advertising..."
Well, when this sort of attitude is so prevalent, it is only to be expected.
If people had not been so suckered by the lure of "free" stuff at the beginning, we would not be in this mess.
US litigators appear to have a database of every judgement from every court reflecting the tendencies and biases of every lawmaker in the land.
Armed with this, you can always pitch your case into the courtroom most likely to agree with your point of view.
This happens, over and over and over. Constantly.
But the system isn't broken. Au Contraire, they have the best systems.
The Register 
Biting the hand that feeds IT
Copyright. All rights reserved © 1998–2024
