Somewhere in a cold, dark castle
Ginni: Watson, Watson on the wall, where can I find a way to increase revenues
Watson: we've talked about this Ginni, you need to go...
Ginni: that's it!!! A new font will make everyone realise how important we are
Watson: what? You want to increase revenue with a new font? It used to be a multi-billion dollar company
Ginni: and the font will be free to show the world we are still relevant.
Ginni: why is it getting dark?
Watson: it appears that you're disappearing into your own body cavity
Ginni: then you're coming with me!
Watson: the whole company is going with you. Unfortunately....
Ginni: is this the cloud?
Watson: it can't be BlueMix, not enough crap....