Gave me a laugh
Pretending that this is in anyway scientific or that the stats mean what you think they mean or that they are even comparable.
I'm sorry but the truth is that this area of the market is all about cooking up some justification to do what you were going to do anyway. You find out the CEO would like to expand into the German market so you cook some figures telling him what a great idea that would be.
Always fancied a trip to Australia? Cook up some figures to suggest your company should setup shop there....
Marketing and the like have always been the same, it's just that the current fashion is to sink a lot of money into "data mining" or "big data" etc to justify the latest crackpot idea!