"With the success of Pokemon Go, Snapchat's World Lenses (AR filters for images), and SDKs from Microsoft, Facebook, Apple, and now Google, he expects interest in AR will grow among consumers and developers."
DaFt translation:
"If we all keep flinging this crap at the wall, something's bound to stick eventually."
Or... In a few months, they'll find some other crap to fling for awhile, and forget aalll about this for a dozen years or so.
Just like last time.