Re: "30% of the services' catalog must be European works"
I have said it before, I will say it again.
In most Eu countries, it is trivial to hit the 30% threshold by digitizing and running old classics out of the back catalogue and people WILL watch them. Even if they are in another Eu language.
If I have a choice between Grey's anatomy and Hospital at The End of The City I will watch the latter (if I watch anything at all). Anything else aside it is FUNNY (and extremely politically incorrect by today's standards). There is a whole raft of pretty decent old German criminal shows (along the lines of UK's Midsommer Murders). Polish have a long history of doing somewhat tolerable interpretations of classics like for example their serialization of Master and Margarita. You can add some occasional spice like the old Spanish serialization of Don Quixote.
Satisfying this requirement without putting tripe on is trivial. It is also CHEAP - the rights to some of this content cost peanuts.
So frankly, I do not see what are Netflix and co complaning about. Just f*** off and do a round trip around the TV archives on the continent, they will be > 30% by the end of it.
IMHO the issue they have is that this content will be HIGHER quality and will be watched more than the force-fed idiotic Hollywood drivel which is being pushed as as steamroller through marketing and product placement agreements. That is exactly what Eu is trying to fix so good luck to them if they manage to do so.