Emotive?
Don't make me laugh. A natural tie up between two companies whose business model is high prices and poor service, albeit with an underlying network assets that are (by sector standards) pretty good largely for historic reasons than thanks to current management.
Sadly there's another common trend that looks set to play out again, and that is corporate shenanigans that invariably add billions of "goodwill" to the balance sheet, and result in ever increasing prices for customers.
Meanwhile OFCOM will be nowhere to be seen when the prices get hiked.