Jesse Jackson to Apple CEO Cook: Hire black

Is this the end?

Of course it's not, Apple has way too much money and sales have not exactly fallen off a cliff, but I can't help wondering what they will sell to people in 10 years time.

25 years ago I sat down behind a Mac to learn how to do page makeup in a pre-press house.

The reason it was a Mac is because there was no choice, really.

About 10 years later, the same pre-press house was doing most of their work on Windows 2000 boxes because they were good enough and 2/3 the price.

I have seen the same with iPhones. They were the best smart phone around in 2007, but now they're not even cool any more.

If Apple don't have a "must have" type product, do they wind up focussing on margin or something. They might wind up like IBM or HP.

Lure young people into science

Says professional devotee of sky beard ...

Apple doesn't give a flying frack about creative professionals, and cares even less about "diversity". That doesn't fill management pockets with cash. That is all that matters to them. If Apple cared about creative professionals, they wouldn't have an all mobile product line devoid of upgradability. They would have consumer lines and business lines, in order to gain profits from both markets. That takes Vision, which Cook clearly lacks. It's funny, because you see Macbook Pros in sales and management, but as far as general use below the management and sales positions in businesses, no one is going to pay MORE for a Mac when a PC will get the job done for less, for most staff members who aren't in management. The bean counters won't allow it. Apple wouldn't be against customers repairing the equipment they bought and paid for, saving themselves piles of cash that Apple would prefer be paid to them for repairs, instead. And the notion of the iPad replacing a PC? Perhaps for someone who just wants to consume content and doesn't create or produce anything. The iPad doesn't replace a Mac or PC. It's an add on device that's primarily for content consumption, not content creation. The iPad Pro isn't exactly flying off shelves and innovating, like crazy. Let's see how long those lines are for the iPhone 7 and 7 Plus. Apple can cook the books on that all they want, but not producing enough phones to sell at launch, does not equal high demand.

Math

Its non-white workforce grew by a single percentage point last year, while white employees increased by two per cent to 56 per cent.

Can someone explain how it possible for the non-white workforce to increase by 1%, and the white workforce increase by 2%? Is there a third category I'm missing that declined by 3%?

How does Apple compare to other tech giants?

Is there a place that compares them with Microsoft, Facebook, Google, Intel, Cisco and so forth?

44% non-white sounds fairly diverse to me; that's just about the overall makeup of the US. Of course, I'm sure many of the non-whites are Indian and Asian, and black and Hispanic would be seriously underrepresented, but surely that's true at any large tech company, because the latter graduate with a tech-related degree in much lower numbers.

Likewise, 32% female isn't where the overall makeup of the population is to be sure, but I doubt there are any large tech companies that hit 50%. So neither number sounds as dire as the article tries to make it sound, but without the context of how they compare to others one can't say for sure.

Cook gave a number of vague answers to real concerns about Apple's future, in particular: its ability to find a new product line to help balance the company's over-reliance on the iPhone as a source of revenue

Not helped by killing off product lines to focus in the iPhone.

Famous Race Hustler Hustles Race

Colour me surprised.

So the company simultaneously become 1% more not-white and 2% more white? How does that work?

What is the next euphemism to replace "of color" going to be?

Is being orange "of color" or just a trumpism?

The 1955 film "The Dambusters" was shown on British TV recently with a warning that there was some language that some viewers may find offensive. All we could come up with was the name of Guy Gibson's dog.

Isn't asking a company to hire a certain race in itself racism?

"Cook gave a number of vague answers to real concerns about Apple's future"

All they have right now is no ideas and a big pile of cash.

(You'd think for 200 bn USD you could build an AI robot Steve Jobs, but apparently not.)

Cooks diversity

Tim Cooks idea of diversity is hiring more gays.

That is HIS agenda. Jackson just want to get paid to leave.

The problems, noted by others, in the "Urban" schools are caused by liberals.

They want to keep the kids there, and keep them down.

The answer they hate is: School Choice.

Let the kids that want to do better, go to schools that only accept kids that want to learn.

Leave the kids that want to reach 18 and push a broom, or just have babies paid for by Uncle Sam, in the failing schools.