Proof that it was a shakedown all along
Why should they have to use them? I can buy a domain name and never use it, why does it a top level domain that I hold a trademark for like .intel or .hbo have to be used and why does using it require a registrar be set up. Pretty sure HBO has no plans to let others register a .hbo domain. They just picked them up because of ICANN's FUD about what might happen if a company didn't and someone else got it instead.
They're in cahoots with the registrars who viewed running all these unnecessary registry operations for useless dot word domains as a cash cow - wouldn't be surprised to learn that Register.com and GoDaddy paid kickbacks to ICANN officials to get dot word domains approved!