Pretty easy to get people to visit a 'hacker' website
Good example was the malware hidden in ads on major sites like cnn.com just in the last couple days. If you have an exploit that requires a user's browser as the attack vector, all you have to do is take over an advertising network - which is apparently pretty easy since their security is shit - and you will have millions of visitors as they hit major sites serving infected ads.
No need to trick them into visiting www.hack.me or www.a0l.com when you can nab them on sites they'd never think twice about visiting, and that they have bookmarks for.
Now hackers apparently have been given a cookbook for how to craft the code by these guys, so this Stagefright thing about to get real.