Time acquires Myspace, creates 2004's most fearsome media giant Time Inc. said it has acquired what's left of social networking ghost town Myspace. The media giant will take on ownership of Myspace as part of a larger acquisition of parent company Viant, an advertising and data analytic firm. Viant acquired Myspace from News Corp in 2011. Time said that it plans to integrate Viant into …
Ought to be illegal if it isn't?
Wasn't Readers Digest bought just for the database?
Was there some issue with Customer data of Radio Shack/Tandy being sold when it "died" purely for marketing.
Misuse of original data, IMO.
Well that's what the problem was with MySpace. Everyone who was on there loved it as we could connect with other people our own age. Then our parents got on it, and that immediately meant we left to go to Facebook as that was too new for the older people to understand.
Luckily both my parents thought the computer was far beyond their comprehension so never bothered to use it. The closest the old fella got to using a computer was asking me to get RTE radio on it so he could listen to the football. The mother uses the Sky box, and that's her limit.
In no way can MySpace be called a Social Networking site.
Most people stopped using MySpace because it became an over-bloated shopping and advert system.
I only continued to use regularly it while they still had a chat system. Once that was disabled the only use I have for it is to find music by obscure bands and artists that no longer exist.
Many independent music producers moved to the Multiply site, and the same thing happened there. Bought by people with no interest in the functionality of Social Networking, only the revenue that can be made from fish in a barrel.
Once it turned into a shopping cart and advert system, we all left the site got resold and finally died.
As long as companies are only interested in the adverts they can shove at you, the more alienated the user becomes.
If a site is more useful to the owners than the users, it should be avoided.
Unfortunately good sites don't stay good once they are sold. Ever.
They are never bought by the same sort of people that invent stuff or want to move the world forwards, only ever the sort of people that see fish in a barrel, and how they can fillet and fry the contents in as many creative ways as possible.
What was once a fairly clean MySpace user page with some optional customisation - became unwieldy bloat with mandatory filing of your favourite films, singers, breakfast cereal etc. Facebook is treading down the same path as it adds more and more things - with few user options that will clean it all up.
I only have a Facebook login because some groups haven't discovered how to make all their intended public data visible otherwise.
"Marketers are selecting ad funnels that have either mind-numbing capabilities or reheated content; we will be able to deliver both in a single platform, and will stand apart from those that offer just one or the other," Time CEO Joe Ripp said of the deal.
"In other words, we will be able to deliver advertisers' messages directly into their victim's faces with a sort of push-stab motion that is sure to haunt them."
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