Predatory pricing?
"He also questioned whether the low prices offered by some apps are kept artificially low to drive out competition — a form of predatory pricing."
As in the special fixed prices available from the taxi ranks at Heathrow?
The UK's Competition and Markets Authority (CMA) today dismissed proposals by Transport for London to introduce new regulation to tighten its grip over private hire companies such as Uber. Responding to proposals suggested last month by the regional transport body, the spending watchdog said TfL should take care to avoid …
>> "He also questioned whether the low prices offered by some apps are kept artificially low to drive out competition — a form of predatory pricing." <<
But on the flip side if the drivers are able to move companies easily then the app charging the low prices is going to struggle to get drivers. Supply and demand works on the driver side as well as the customer side as long as drivers can leave with no/minimal penalty
"Uber enjoys a significant price advantage by not paying UK corporation tax, because jobs are booked through the Netherlands. Despite Uber being a $50bn (£32bn) company, its drivers earn far less than the London living wage; in some cases, they earn a lot less than the minimum wage."
For God's sake! Stop the Tax Credit cut, and make all these companies pay corporation tax!
FFS!
Nothing to do with VAT. The place of supply for VAT purposes is the country where the journey starts. If you take a taxi from England to France, you pay VAT in the UK. On the return trip you pay VAT in France. The taxi operator must be registered for VAT in both England and France if it does that, regardless of where it is based for other purposes.
Having said that, I believe Über claim that your contract is directly with the driver, and as the driver almost certainly earns less than £82,000 per year, they don't have to register for VAT. Most minicab and taxi operators do this, it isn't unique to Über.
What happens is that the Dutch company pays a royalty to a company in Ireland. The Irish company pays a royalty to another Irish company that is tax-resident in an offshore tax haven such as Bermuda. That way you get the money into an offshore tax having while paying very little tax. If a UK company paid the royalty directly to a tax haven, they would have to deduct a withholding tax of 20% from the payment.
Yes, that is what Uber are trying to assert... however their standard receipt says otherwise...
See http://forums.overclockers.co.uk/showthread.php?t=18604566
Also I note from the sample receipt the absence of VAT, which given Uber's aspirations and rate of growth, is strange, so I would expect (and hope) HMRC have slapped Uber with a demand for unpaid VAT dating from whenever they set up their UK operation...
Yes, "Invoice issued by Über BV". They have a problem. The journey starts in London, therefore it is subject to UK VAT regardless of who does it. If Über doesn't have a permanent establishment in the UK, then there is no registration threshold, so they have to start charging VAT from the first £1 of UK income. If they do have a permanent establishment, they get the £82k registration threshold, but they have to pay UK Corporation Tax on their profits.