They do this every release. Pathetic really
PSST! You wanna iPhone 6S Plus? YOINK! You can't have one - Apple
Delivery of Apple's latest and most lickably gorgeous large-screen iPhone may be delayed - thanks to manufacturing problems, apparently. Analyst Ming-Chi Kuo of KGI Securities says a problem with the 6S Plus's backlight is delaying production, and could result in a shortage of handsets. The egghead places the issue at the …
COMMENTS
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Tuesday 15th September 2015 12:12 GMT Anonymous Coward
Because the smart thing to do is to always underestimate your sales to some degree, not overestimate them. Otherwise you've got $billions tied up in a warehouse somewhere which is pointless. They've already presumably got 10m devices built and ready to go (they don't magicly build them in a single day you know) which is in itself an estimate of what they will sell as a minimum and carries some amount of risk. It also takes time to build them, so they've got to split the balance between a Gold/RTM-esque design being signed off and selling right away. Start selling too soon, you can only sell at the rate your factories can produce. Start selling too late, having built up a cache, and you're not capitalising on the investment you're making in the production line.
It doesn't particularly help Apple to create an artificial shortfall, because as you say, no-one believes it anyway.
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Monday 14th September 2015 22:30 GMT DrXym
Re: The thing I have in my hand is...
I got an invite to buy one but I have the original OnePlus One and didn't see much to differentiate the new model from the old. I'm also a bit cheesed off with the whole Cyanogenmod debacle.
Good handsets though and cheap. They demonstrate how much people are getting stiffed when they buy an iPhone or Galaxy S.
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Tuesday 15th September 2015 16:17 GMT Anonymous Coward
Re: Lame
They sold 74 million iPhones in Q4 last year - and that was after the launch where they sold over 10 million in September. But yeah, keep telling yourself that they're able to make more and the failure to meet initial demand when a new model is released is faked.
Samsung could only wish for shortages, instead they have to cut prices a few months after launch to keep people interested in buying them!
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Monday 14th September 2015 23:54 GMT Planty
Re: Ming the Merciless says...
Along with a handy excuse when they wheel out crap sales figures... Very handy indeed.
Win win for apple, get the early adopters fighting to get one (like aa bargain poloroid TV from ASDA), and them have a prepared excuse for when sales fall off the cliff a month later.
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Tuesday 15th September 2015 11:33 GMT Anonymous Coward
Re: Ming the Merciless says...
What, no "peak apple" jibe?!?
Anyway, it'll be handy to see your response if this turns out to be true...
http://www.cnbc.com/2015/09/14/apple-we-are-on-pace-to-beat-last-years-iphone-first-weekend-record.html
At some point, all of you (quite irrational imho) apple-haters will have to understand that these things sell because, get this, the customers actually like them!!!!
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Tuesday 15th September 2015 16:22 GMT Anonymous Coward
Re: Ming the Merciless says...
These morons say the same thing every year, and every year Apple sells more iPhones than they did the previous year. If they keep saying it long enough, I guess someday they'll be right but I wouldn't bet it on this year, or next with the 7. Maybe the 7S will finally be the one that can't exceed the previous models' sales....the haters can only hope!
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