Well...
I can potentially see that there are some people, whose hourly rate makes it cheaper to have an apple delivered to their desk, rather than getting off their arse and going to the coffee bar which these days stocks apples and bananas along with the sandwiches, yoghurts, capuchinos, etc.
But honestly, how much intelligence does it take to plan ahead for x number of apples with the weekly shop?
Pardon the pun, but I think I can see this all going pear shaped, and I can't think of a more evil approproate company which deserves that sort of outcome.