Swimming in smartmobe profit? Let us guess, you're Tim Cook?

The Apple juggernaut goes on....

It must be perplexing to Google. Far more phones run Android, yet Apple's App Store rakes in the profits. The best Android phones easily have the best cameras, yet the first cinema release of a film, recorded entirely on phones, was made using iPhones (complete with a bloody clip-on anamorphic lens - and it actually looks good - no, not the actual movie). Apple seems to have an awful lot of influencers in its pocket. More importantly, more of Apple's users are prepared to pay cold, hard cash for Apple's services. What can Apple's competitors do to correct this imbalance? (As a happy mixed system iPad/Nexus 5/Windows Phone/Surface user, I'm also a little perplexed when I look at Apple's resilience against very credible competition).

Apple sponsored propaganda

When you are conning several hundreds pounds extra out of every punter, you have loads of money spare to spend making them feel like they are buying a premium product as bd trashing the competition.

Sadly consumers are idiots, they cant see this. Classic emperor's new clothes.

The reality is, something like (for example) the Xperia Z3 destroys the iPhone is every area, from build quality, to display, sound, feature set (waterproof, HD audio, hardware noise cancelling) even battery life (3 days).

Apple iPhone 6 is a budget phone by today's specs!

When our son bought his new iPhone 6,I checked the specs,and was surprised to see that my 2012 HTC Evo 4g lte was equal or better in just about every category! All the budget Androids today have specs as good or better than mine and his now. The only real reason a lot of these people stick with iPhone,is the same reason I like HTC ,familiarity. They get locked in on the services, and when contemplating moving all their music, and other cloud stuff, its just too much trouble. So,to justify their sticking with Apple's overcharging them, they defend Apple at all costs,because the other option is to admit they are being taken advantage of. It boils down to cognitive dissonance really.

>Co-founder Steve Jobs famously said that Apple wouldn't attempt to enter the low-cost end of the market because it "didn't know how" to build a cheap device.

That was then. Those guys in Cupertino are probably wilier than they let on. They could do the world a favour and drop something into the low end of the pool, just to kill off the marginal manufacturers.

As for cognitive dissonance.... plausible. But if the shiny-bedazzled yoof are aware that the non-Apple manufacturers are just scraping by, and there's little profit in the non-Apple sector to compete over, then they may well be aware that buying non-Apple is a crap-shoot--as a company making such shiny has a much greater likelihood of not existing, or no longer competing at all in that market, in the near term. And orphaned products are just not as fun to have around. So the decision becomes: go with the winner, because the winner has mega-tonnage of profit to burn through before it, too, has to face the possibility of running at a break-even point---which necessarily would be very long into the future. If ever.

It is the Brand silly

Why do women lust over Gucci, Prada, Jimmy Choo etc etc brands?

Most of their wares are hardly practical (especially in the eyes of men)

They are expensive and women can sometimes be prepared to get physical over them at the sales.

On the male side, it is more likely to be 4-wheel tin cans.

Own a Skoda yet lust after a Porshe?, Ferrarri, Lambo?

Yet some of the cars produced are crap (esp some older lambo's IMHO)

As an old male dinosaur (60+) I consider myself past the age of brand lust. I drive a 11yr old Swedish Tank (Saab), my own phone is a Nokia 6310i and due to my height, fashionable clothes are just not on my radar, I go to off the beaten track places for Holidays. (Not to Saga etc, I am not interested in Cruises unless it is to places like the N.W Passage. got it!)

I buy stuff for practicality. I got fed up with Windows XP and the inevitable re-installs etc etc etc so in 2009 I switched to a Mac Book Pro. Do I regret switching to the church of Jobs?

For day to day use I do not.

I earn a living by developing Software for Windows. The Latest versions are just a horrible mess IMHO. The reasons have been well discussed here so I won't go into them again.

When I get home and flip open the lid on the MacBook I feel at home again.

Would I become a total Jobsian convert?

I honestly don't know. I have a company iPhone 5 (not 5s) that does its job without complaint so it sort of 'just works' for what I want it to do.

IMHO their employment of the ex head of Burberry to run their retail arm was a great move. She understands 'Brands' and 'brand loyalty' very well.

That might be the key point. The apple brand does what is says on the tin for say 95% of the people who buy into it. Their levels of customer satisfaction tend to back that up.

The Android team need to make their user experience a lot more like Apple. I don't mean copy their UI etc but improve things especially in the area of upgrades and moving to a new device. The same goes for Windows. How many people will lose their data when applying the 'free' windows 10 upgrade.

Apple are not infallible but they sure set the bar high in terms of overall user experience over the longer term.

That's just my POV. Before you blinly downvote this post why not post your thoughts/POV instead and thus contribute to the discussion.

As somebody who went from the Nokia N900 (hated Apple at this point), to a Samsung Galaxy S2 (because i did not want anything Apple) to an iPhone 5 , i would now not buy anything but an Apple iPhone.

I see people comparing specs, or shouting we have had NFC for years. You are all looking at it wrong. With Apple it is all about the user experience. Thats what the other manufactures just don't get. Whats the point in them putting NFC on the iPhone if hardly anybody is adopting it? The experience to the user will be rubbish. Now they do the whole thing with Apple Pay its actually being used and last year in its first week their was more Apple Pay transactions than all of Googles Wallet to date at the point. Why? Because Apple made sure the user experience was good from the start.

iPhone acting a bit odd, developed a hardware fault? Just walk into the Apple Store , go to the genius bar, they find the fault, you walk out a happy Apple customer with a replacement iPhone. User experience? off the charts.

I also love the experience of using iOS compared to Android (or at least Samsungs dogs breakfast version of it!). Its consistent and does not do anywhere near the odd things my S2 would do.

Another example is Spotify, for the last year I've kept dipping in and out of it , but in the end i just gave up, Spotifty just drove me potty. Apple Music? Im loving it, so now I'm back to streaming music, my experience is great. Im loving it.

Plenty of people complain about the cost of the iPhone, but from the looks of it, it would appear Apple are the only one pricing their products at a realistic level. The Android manufacturers are probably trying to undermine the iPhone's market share with products sold at close to or maybe even below cost.

I'm sure Apple are perfectly happy to let the current situation continue.

People moan about the iPhone being a rip-off but the numbers speak for themselves - at the UK University where I work, iOS accounts for 55% of all unique WIFI'd BYOD devices, including laptops. When you look at the usage (band-with) they are transferring ~6 x more data than android, despite there only being about 10% more iOS devices than androids.