Re: And they immediately take no notice.
So maybe it'll take more than a $1.7 meeeellion judgement to squish these scumbags. Personally I'd feed 'em into an industrial meat grinder feet first, but then I've always been soft on social justice matters.
Far too quick IMHO :). I agree with you, though, that these fines should be made personal. As long as it's "the company" who receives the fine it just becomes a tax deductible cost of doing business, or these scumbags simply close shop and start a new one (in the UK I've even seen circular ownership to frustrate asset assessment, so company A owns company B, which owns company C .. which owns company A).
Personally I would convict these people to mandatory reception of robo and telemarketing calls per hour, every day, for, say, a couple of years. If they fail to personally answer more than 75% of the calls, jail time applies (it's easy to check with voice printing and a voice captcha). Alternatively, make them answer calls from victims at that rate. I'd give it max a month before they will be begging to be put into jail instead, and I suspect there will be a much lower rate of recidivism..
Heck, they may even beg for your industrial meat grinder instead..