back to article Apple threw its TV out the window after years of research: report

Apple spent ten years working on a television, but gave up last year after deciding it couldn't devise something that would crack the competitive market. So says The Wall Street Journal, which found folks familiar with the effort to explain that Cupertino tried to use tellies for video calls, to no avail. Does The Journal …

  1. James 51

    That man's business model seems to be to badger people until they pay him to go away. For some reason he reminds me of Kevin Warwick.

    1. Anonymous Coward
      Anonymous Coward

      I always think of him as Kevin Bloody Warwick, which is unfortunate for the Little Fella.

  2. Anonymous Coward
    Stop

    Sheez,,,

    ,,,is Icahn a failed pop star? Talk about an attention whore.

  3. Blofeld's Cat
    Coat

    Hmm...

    Perhaps someone spotted that the trademark "iTV" was already being used...

  4. Big_Ted
    Facepalm

    What a tool

    Either the letter is a load of bullshit to talk up the price of the shares or the tool has made public trade secrets on Apples future plans.

    He is therefore an idiot or should be investigated for attempted share manipulation.

    1. Anonymous Coward
      Anonymous Coward

      Re: What a tool

      "Either the letter is a load of bullshit to talk up the price of the shares or the tool has made public trade secrets on Apples future plans."

      He's just another greedy parasite who doesn't care long term about whatever company he's invested in - he just wants a fat dividend cheque and he'll use whatever dubious but legal methods he can to ensure that.

      1. Michael Strorm Silver badge

        Re: What a tool

        "He's just another greedy parasite who doesn't care long term"

        If people like Icahn had their way in the first place, Apple would never have become the company it is today; it would almost certainly have been asset stripped during its 90s doldrums era and exist today as little more than a brand bought up by some unrelated company.

        Not that I particularly like to defend Apple or Jobs- I'm not a fan of a lot of what they did- but they were undeniably hugely successful, and that appears to have been by *not* pandering to the mentality of investors like Icahn, having a clear vision of where they were going and being willing to take decisions for the long term. (*)

        Icahn is the antithesis of everything Apple did to become successful, and if they start letting him dictate the products and direction of the company- something Jobs would never have tolerated- we'll know Apple's "glory days" are truly over.

        (*) Example; the iPod was at its commercial peak around the time the iPhone launched. Apple must have known that the iPhone would ultimately lead to the hugely-profitable iPod's decline, yet they went ahead with it anyway. Who can argue in hindsight that it wasn't the right decision? At some point- albeit later rather than sooner- someone else probably would have come up with a smartphone or similar device, so Apple ate their own lunch rather than having someone else do it and moved into a new market.

        Yet ask yourself how many other companies would have had the guts to do that in the face of their shareholders and vested interests within the company itself, even if it was in their long term interests? Very few, I suspect.

    2. Richard Jones 1
      FAIL

      Re: What a tool

      I should not worry, I worked for a company whose shares were at about £14, then everyone said how they should soon be at £20 if not a lot higher. The next thing that happened was that they were closer to 20 pence. I am NOT saying that will happen to Apple, I am saying that too many pundits are worth less than an ant's spit.

    3. Valerion

      Re: What a tool

      >>He is therefore an idiot or should be investigated for attempted share manipulation.<<

      I don't see why they are mutually exclusive.

    4. Mage Silver badge
      Devil

      Re: What a tool: Not an Investor

      Icahn is a serial asset stripper, speculator and parasite.

      I doubt he is or has been an investor. His speculation in Apple shares does nothing for Apple. Only himself and some other Apple share speculators.

  5. TeeCee Gold badge
    WTF?

    "Activist Investor"

    Is that USAian for "tosser"?

    1. Anonymous Coward
      Anonymous Coward

      Re: "Activist Investor"

      I was thinking more blood sucking parasite.

      1. Dr Scrum Master
        Headmaster

        Re: "Activist Investor"

        No, it's an asset-stripping corporate raider.

    2. Mark 85

      Re: "Activist Investor"

      If I were "king"... the term for "Activist Investor" would "target". Take the lot out and shoot them. They're parasites and have no ethics regarding companies, employees, or anything other than their own greed.

  6. hammarbtyp

    Sharholders != Investors?

    Once the original shareholding has been sold, are new shareholders really investors, or more equivalent to parasites riding their host and trying to suck out it's life?

    Ok, an increase in shareprice may have some benefit to a company, but if I buy shares in company A, what benefit does that accrue to the company. Presumably they don't get a cut of that money?

    1. Bill Fresher

      Re: Sharholders != Investors?

      "benefit to the company"

      Who is the company? The employees, the shareholders or the customers?

      1. hammarbtyp

        Re: Sharholders != Investors?

        well, that's a good question and complicated that they may be the same individual i.e an employee, may also be a shareholder and a customer.

        But let's assume the majority of the shareholders are not employees, just people who are using the shares as an investment. They don't in any way contribute to the success of the company, instead ride on the company coat tails. In fact you could argue they can reduce the success of a company by indulging in short term speculation which results in a lack of long term strategic thinking from the company involved, for example paying large dividends to maintain the share price rather than investing in R&D, infrastructure or retaining key employees.

  7. Hellcat

    And in other news...

    Man with reportedly $2.5 Billion of Apple shares attempts to drum up interest and raising of Apple share value.

  8. Phil O'Sophical Silver badge
    Coat

    gave up last year after deciding it couldn't devise something that would crack the competitive market.

    That's because TVs with rounded corners are so 1980s

    1. Anonymous Coward
      Anonymous Coward

      "That's because TVs with rounded corners are so 1980s"

      I wish some aspects of 1980s TVs would come back - like switching a TV on and there is instant sound followed a few seconds later by a picture after the CRT has warmed up. Instead of like now, having to wait for the damn thing to boot its pointlessly bloated OS which then gazes at its electronic naval for 10 seconds before it'll deign to do anything useful.

      1. Richie 1

        @boltar

        > switching a TV on and there is instant sound followed a few seconds later by a picture

        See also telephones that work as soon as you plug them in rather than taking two minutes to boot up.

      2. cambsukguy

        Ah, the perfect time to bitch about my Samsung again.

        It switches on and comes alive within a reasonable period to be fair but...

        It can take 15 seconds for the input selector to display the sources available, like I want the PVR list instead of PC display.

        Have the temerity to switch it off when displaying PVR files and next time it is switched on it displays the PVR files alphabetically instead of date order.

        Worst UI ever!

    2. Anonymous Coward
      Anonymous Coward

      Is there enough value-add in TV?

      I just don't see what Apple can do with a TV that would make people buy it (and pay the premium). At best, they could just sell it as a very large computer monitor.

  9. Tromos

    Disproof

    To achieve a $1500 average price, the smaller 55 inch unit needs to be below that. For that size of UHDTV, it sounds like reasonable value. Therefore not Apple.

    1. Dave 126 Silver badge

      Re: Disproof

      There isn't that much that Apple or anyone else can add to a good TV panel to add value to it, especially if users are just going to plug in a Roku, games console, Apple TV, HTPC or satellite receiver etc anyway.

      Apple would never be able to duplicate the functionality of all those boxes into one TV set, and there isn't any compelling reason why any UI-input device (microphone, camera or a Kinect-like sensor etc) should be built into the TV set either.

      There is a reason why a Samsung TV looks much the same as a Sony or LG. A couple ofbrandcs have tried to differentiate their TVs - Phillips with AmbiLight, Bang and Olufsen with a massive speaker and fancy material finishes - but that hasn't earned them large market share.

      Apple do have a 2010 patent on a laser-powered display that is transparent when turned off, but it consumed too much power and the picture quality was low.

      A TV set that could be rolled up like a projector screen might be a fine thing, but one would expect that sort of tech to come from LG or Samsung - the people who actually make the panels.

      1. returnmyjedi

        Re: Disproof

        "Apple do have a 2010 patent on a laser-powered display"

        I'm Sorry I Haven't A Clue have had a laser display screen since the 1970s so I look forward to Samantha going down hard on Cook et al if they release that.

        1. Dave 126 Silver badge

          Re: Disproof

          Haha, just the presence of Samantha in your sentence meant that I didn't read 'Cook' as 'Cook' at first scan!

  10. Jay 2

    Some notes

    Ichan, just fuck off. If you want cash just sell your Apple stock!

    Meanwhile if an Apple television would more-or-less be a TV with an (DRM-infested tied-down) Apple TV in it, then I don't think we've lost anything. I may have a fair few Apple products, but I drew the line at the Apple TV as the latest version only seems to like playing media from/via iTunes. I like my media to be platform independant thanks. Also Apple can never quite figure out if they're bothered about Apple TV or not, which does not give me the consumer a warm fuzzy feeling.

  11. Anonymous Coward
    Anonymous Coward

    The biggest issue for Apple

    How do you sell a TV which you can't watch porn on?

  12. El_Fev

    ICunt

    Needs to seriously fuck off and die!

  13. chivo243 Silver badge
    Joke

    the television next year and the automobile by 2020

    And the new Airline will be called MacAir. I think he missed this one... should be operational near 2020 as well. If Branson can do it, Apple can.

    1. Desidero

      Re: the television next year and the automobile by 2020

      They'll be competing with Monsanto in genetically modified grains by the end of the decade, mark my words (then forget them): iSpray - proprietary solution to keep down bugs and lock in farmers. Will replicate to neighboring farmers to result in added licensing fees.

      Similarly will develop a portable nuclear power plant, iNuke. No user maintainable parts inside, known for great power life, uranium pellets only available at AppleStore.

      Focused on 2025, Apple will launch its own basketball team guaranteed to make a huge profit, though whether it's a good team or not will be the subject of much bickering, since the team will only play in its own special league rather than those icky publicly viewed matches.

  14. Michael Habel

    So says The Wall Street Journal, which found folks familiar with the effort to explain that Cupertino tried to use tellies for video calls, to no avail.

    Ughh you mean Skype? Damn that pesky business with prior art, though I'm sure (CR)Apple would find a way to say they invented that concept, and successfully sue MicroSoft into the ground. Which actually come to think of it... WOULD BE A GOOD THING!

    1. dogged

      dude, are you a Microsoft employee doing a (very successful) pastiche of a raving penguinista halfwit?

      I can't think of any other explanation.

      1. dogged

        Hey, when you (not necessarily Michael Habel but some weird little freak) went on your downvote spree - seriously, a link supplied in response to somebody asking where to find a TV show? There is no hope for you. Go back to Call of Duty - you missed this one.

        You're welcome.

        Loser.

  15. Frank N. Stein

    So, it's not that Icahn actually knows what Apple is working on for the future. This was a letter to Cook "suggesting" what Apple should produce in order to make Apple and thereby, it's shareholders, more money. Outstanding. Icahn should stick to what he's good at, which clearly is not running Apple. Cook is of course, going to ignore him.

  16. cray74

    Is part of the issue regarding Apple TV that TVs might be headed down the path of the MP3 player (iPod) and standalone GPS?

    Right now TVs are trying to become "smart TVs" by adding internet connectivity and Netflix and Facebook apps, but will that keep them in contention against more versatile computers, tablets, and phones? A dumb display that can interface with those other devices should be sufficient.

    Which would explain Apple's perspective. Apple doesn't do dumb hardware (very commoditized, low-margin hardware) when it can find a way to bill you for content and subscriptions...but its "Apple TV" box top flopped in the TV content field.

  17. Bob H

    Apple have probably realised it is really, really difficult to build a TV and that American TV is nothing like the rest of the world. The consumer market and pricing model has killed many players and is a loss-leader for most big brands.

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