Appeal Americans.
First, please do not mistake my cynical point of view for over exaggeration, for this is one of the few times (very few) my point of view matches reality exactly!
Where I'm at in America, the public libraries have trashed EVERYTHING fundamental and replaced it with "Dummie" books, this is NOT an exaggeration. So, either the appeal is that Americans are Dummies, or American publishers are Dummies. Of course, there is the fact that the publisher of these books seem to be in bed with politicians pretty heavily in obscure ways (research it, it's awkwardly strange).
Remember what a American public library used to have as recently as 2004? Well, that itself may be somewhere in the "history" section. Today, if you look for anything to do with "programming", "mathematics", "engineering", it's ALL "for dummies". Seas of yellow and black bound books is all you see. This plague is happening from the smallest public libraries and working its way up the scale! This is reality, no tin foil hat required.
P.S. The article never explained what "Hybrid Cloud" was :-/, was that intentional?