Take THAT, hated food! It's OVER, tedious chewing! Soylent strikes back with version 1.1

I'll wait until it come out in Bacon Sarnie flavor... grease and all. Better yet, I'll skip the Soylent go for the sarnie.

Not half a bad idea, if it delivers

Hey, I like food and can cook fairly well. French origins. And believe deeply in watching one's diet.

But sometimes you can't be bothered to cook, nor do you want to eat greasy unbalanced fast food. Just wanna pass by the pump.

If, and that's a big if, Soylent (takes cojones to use that name) delivers on healthy, why not fuel up with their goop from time to time?

Am also a big believer in food contrast. If you eat lobster all the time, what's special about lobster? Eat simple most of the time, splurge as much as you can. This stuff sounds like it would even make a wonderbread & velveeta sandwich seem foodie.

The real marketing opportunity here is the add-on flavours.

Yeah I might give it a bash

Couple of scoops of cookies'n'cream whey powder thrown in, serve chilled and keep popping the martins. As long as you take some daily exercise this could be a doddle.

Soylent 1.x

Is this some sort of April's Fool joke ahead of time?

Completely misread the title

I didn't spot the comma and thought it was an article about the 75% tax dodging forget boy band hatred of masticating.

It's very useful that there are such strong signifiers for ...

... people to avoid getting at all cost

Remember the film?

Somebody needs to pop along and check on the ingredients.

So sad...

It's kind of sad and disappointing to know that there are people in the world for whom eating is an unbearable chore and who would be prepared to voluntarily give up the taste, texture and flavours of the real food in order to replace eating with refueling (can't stand to be distracted from their Playstations or XBoxes or what??). Maybe an IV feed would suit them even better?

To me - the number of meals I will ever have in this life is finite and I'll try to enjoy every last one of them...

choosing to customize the flavor profile

i.e. they don't like the taste, so they slap some ketchup on? Or some Lee and Perrins, or some sweet chilli, or *anything* to make it taste better?

Does it cost less than a quid a day? Lester!

An old marketing tactic...

In a few months time they will be able to release Soylent Classic...

Why do people[1] continue to insist ...

... that trying to remove the good things from life is a good idea?

[1] For sub-human values of "human", of course ... religions, governments, marketing, insurance companies, etc.

Need to speed up deliveries

I figured I'd give it a try and put in my order... back in June. I got an email apologizing for the delay, and expect to see my first package around November!

Reorders as supposedly faster, but that's a seriously long delay for the initial order. Looks like I'll get the upgraded formula now too.

What Marketing Needs To Do Is...

...get it on to Masterchef or Bake-Off...or get Nigella Porning all over it.

A friend of mine couldn't eat

His oesophagus was damaged by disease and as a result, was fed by a tube in his abdomen through which white goo was pumped into his stomach while he slept.

This was tremendously sad. Being retired, few of life's pleasures remained once you took away the joy of eating and drinking nice things with friends and families. He preferred not to sit at the table when other people ate and drink as he couldn't join in, despite the lovely smells whetting his appetite. What a hell-on-earth.

I thought Soylent was a piss-take. Now I find it's real. Why would someone choose that over the joy that is real food and drink? I wonder what my friend would make of it. (He's gone now, thankfully out of his misery...)

Why?

Just why?

The only market I can see for this is where you don't have a choice. Expeditions as it is presumably space and weight efficient. Third-world perhaps for the same reason.

How is this different from a product such as slimfast apart from it has more calories?

Re: "We think Soylent 1.1 is a solid first step"

There doing it in bar form now?

Changed the consistency, too?

We think Soylent 1.1 is a solid first step ...

Mixed up humans?

Do I remember correctly that Soylent Green was actually discovered to be recycled humans, after they had passed their sell-by date? Wasn't that the whole premise of the film? Strikes me as being a bad choice of company name (unless you are a cannibal, serial killer, speed camera operator etc.)

http://en.wikipedia.org/wiki/Soylent_Green

RE. Re. Mixed up humans

Soylentce of the lambs?

AC because he can hear the sound of knives being sharpened from here after that last comment...

Only in America

The world's first autistic food.

Surely?

Surely this sort of thing already exists for medical purposes?

yikes! taste is the least problem :

An in-depth scientific review of sucralose (Splenda) reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking

When heated, it releases chloropropanols, which belong to a class of toxins known as dioxins. Dioxin—a component of Agent Orange—is among the most dangerous chemicals known to man

Sucralose can destroy as much as 50 percent of the microbiome in your gut. What’s worse, it appears to target beneficial microorganisms to a greater extent than pathogenic and other more detrimental bacteria

Both animal and human studies have shown that Splenda alters glucose, insulin and glucagon-like peptide-1 (GLP-1) levels, thereby promoting weight gain, insulin resistance, and type 2 diabetes...

--Dr Mercola,Science Review Reveals Laundry List of Health Hazards Associated with Splenda Consumption

http://articles.mercola.com/sites/articles/archive/2013/12/18/sucralose-side-effects.aspx

To be fair

Sugar does all these things, in fact carbonized sugar is incredibly carcinogenic.

The problem is the amounts being added to food is so high that it becomes a cumulative toxin, manufacturers who try to reduce both it and artificial replacements end up going out of business shortly thereafter.

Artificial-but-natural sweeteners such as Stevia (steviorgestrol) are a lot less bad, in fact Red Bull are looking into using it for a new "green" lower sugar version of the famous energy drink.

Maybe the Government should heavily tax unhealthy levels of both sugar and chemical sweeteners, based on current research?