Double, double toil and trouble;Fire burn and cauldron bubble
Shakespeare pretty much nailed it in Macbeth and so we know the usual stuff that goes into a cauldron. "Scale of dragon, tooth of wolf,Witches’ mummy, maw and gulf Of the ravin’d salt-sea shark, Root of hemlock digg’d i’ the dark,"... etc, etc, etc. But what would go into the cauldron to secure a government grant?
A swath cut from an Armani suit, a black faced Rolex, Box seat season's tickets to the Opera, your first born, all that and more boiling up in a stock of VSOP brandy. All the while incanting PE ratios, ROIs and calls for synergy.