Interesting analogy
As a biker myself, I can see the parallels. We are a misunderstood community by the public - they see drugs, fights and loose women, we see an organisation helping charities, with freedom to enjoy the thrills (and spills) of our leisure time.
As with Object Storage - I don't think the right message has got through to the buying public - they see a disparate collection of "something" which will probably do more harm than good. If a unified message could be got out with the real reasons why this is a good idea (and not just marketing babble), then OS can move forward. Anyone remember Cairo ?????