Re: Another daff deal..
AirWatch provide a good solution, but it's hard work to differentiate in this space. They are not entering into a whitespace area like they did with ESX years ago. It's very much a competitive playing field with Hyper-V in there now.
Ultimately everyone has to play to Apple and Samsung's capabilities. It's then about additional capabilities like containers, great UI, ease of use and deployment to be different. Some solutions like AirWatch and Fiberlink are easy to use. Other solutions like MobileIron, Soti, Good Tech have many features, with associated complexity. Then down existing buying preferences, software deals etc.
Even if a company has AirWatch, the wider application portfolio and integration will make the difference over time. I think VMware hopes companies with AirWatch will want to hook into more Horizon View, but I don't think most companies will care. It's more about associated "application development" platforms that goes alongside an EMM solution. Things have moved to a mobile app world, not connecting to back end Windows apps.
It's a competitive space - vTax can't be played here