Google (re-)branded world's greatest brand At least one Strategy Boutique believes that Google is the most powerful brand on the planet. On Monday, Millward Brown released its annual list (PDF) of the world's top 100 brands, and for the second year running, it's convinced that Google is the best of the best. Millward Brown also says that brands are important. "This …
Last time this came up, a few weeks ago, wasn't it apple or mac or summat that was the "world's most successful brand"?
Maybe this lot polled a different group (from a different world - google earth?) to get a different result. Oh well, I suppose it's just another excuse for a piss-up and someone, somewhere gets another plaque to hang up next to the same one they awarded themselves last year.
Awards are like standards. If you don't like one, just choose another
"Our data shows that strong brands continue to outperform weak ones in terms of market share and share price during recessions."
Surely the measure of a "strong" brand will be that it outperforms other brands in terms of market share and profitability which are then weak by comparison. Essentially he is just saying;
"Strong brand is strong".
We can file this with other insightful pearls of wisdom such as "fire bad, tree pretty" and "don't eat yellow snow".
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