Gartner magicians conjure technological TUBE MAP Gartner's Magic Qudrants are beloved by vendors (when they appear in its best bits) but often draw disapproving doubts from Reg readers, who doubt their independence What, then, to make of the analyst outfit's latest visualisation, the “Digital Marketing Transit Map” with its promise to help viewers “Find your digital …
As it's from Gartner no doubt it will no doubt be picked up as an 'exemplar - must do' reason for getting cash into the wrong types of projects and hands of the wrong types of managers.
Real-Time Decisioning? Do Gartner not employ people who have any form of education in English Language? No doubt from'over the pond' - if so I wish they'd keep such bastardisations over there.
"No doubt from'over the pond' - if so I wish they'd keep such bastardisations over there."
Yup. I'm afraid we East-Pondians gave up on proper English Language education a generation or two back. The only people who still care over here are those who do it as a hobby. Everyone else is dead.
By the way, shouldn't it be spelled "bastardizations" on your side?
Why does the river go in a circle?
The junction labelled "DM HUB" looks like it's based on the worst features of the Northern Line nexus around Euston and Camden Town.
I thought the ochre dotted line was the Zone 3 boundary, but it seems to have stations on it, including "Smart Kiosks". If the kiosks were that smart they'd be on a train line.
"Gartner's Digital Marketing Transmit Map. Click to enlarge so you can make sense of it"
I tried, it didn't help.
I've printed it off across several sheets of A3 and it still doesn't make sense. My offspring is having fun pushing toy cars around it though.
Gartner has been canny at making names for things that are real but not recognized. And El Reg finds many many neologisms to be proud of. Norks. Gosh. Do you never get a 'magic quadrant' investment jostle browsing about (your Script Arch browser extension starting to sneeze as you allow some Engadget script over Reg Hardware, say?) The thing is, C-level business sometimes very sensibly asks for their reports to answer questions like 'can I has designer VM flash market?' and 'So where are all the people I came for, then?' When people cannot afford the work and terms of Sterling, they hire Gartner.
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