"Innovation"
"'Our advertising decisions are being made by a very smart team of political operatives who know that passing major reform will require some different and innovative tactics,' said Fwd.us co-founder Jim Breyer, a venture capitalist at Accel Partners, in an emailed statement."
Evidently they think that "innovation" is some sort of magic word, the use of which instantly excuses any kind of self-serving,illegal, or merely dishonest behavior. They are not the only ones who think so, either.