Simple
Ban the Unlimited word. No domestic service is "unlimited"
Ban Mobile operator describing their service as Broadband. It's not and even 4G will never be broadband. It's Internet Access.
Must list average and worst 20% users peak usage time speeds and 3AM speeds.
The ASA is too soft as is Ofcom.
All Mobile and Fixed Broadband is dishonestly marketed.
Satellite Internet is even worse for lies.
Everything that isn't dialup isn't automatically Broadband.
Broadband has
Always on (Mobile is connect on demand and can drop connections with no change in signal if people nearer mast connects or more voice call capacity is needed)
Low Latency (Mobile can be low, but can be over 500ms, Satellite is 550ms approx MINIMUM)
Minimum download speed about x10 faster than dual channel ISDN. Mobile can be easily slower than 128kbps
No non-transparent proxy. Mobile also often uses a Proxy with 1000s of people on same IP at same time
Supports Native TCP/IP. Satellite doesn't.
Supports any service such as VPN (Satellite only supports a VPN if the ISP implements it for you at their earth station).