Yahoo! has beaten Wall Street expectations by reporting a 36 per cent year-on-year increase in net income last quarter, but CEO Marissa Mayer has investments in Yahoo! Japan and Chinese e-commerce giant Alibaba to thank for the respite. The ailing firm has been undergoing a minor renaissance since the former Googler took over …

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Wednesday 17th April 2013 08:34 GMT Stephen Blake

!

The Yahoo headlines with all exclamation points "joke" has run it's course.

First time was funny, after a few it was a groaner, by now you sound like the old guy who makes the same joke every time you see him.

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1. Wednesday 17th April 2013 10:32 GMT brooxta
  
  Re: !
  
  One of the things that makes these titles even funnier is these comments afterwards :-)
  
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2. Wednesday 17th April 2013 12:13 GMT Phil E Succour
  
  Re: !
  
  I! love! the! house! style! myself!
  
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3. Wednesday 17th April 2013 15:43 GMT Maharg
  
  Re: ! - Question ??
  
  Do! Reg! Editors! Add! The! Exclamation! Points! After! Each! Word! Once! The! Title! Has! Been! Typed! Up! And! Submitted!? Or! Do! They! Require! The! Author! Of! Any! Yahoo! Article! To! Add! Them! In! As! They! Type!? Or! Are! They! Cunning! And! Have! It! Set! Up! So! When! Ever! The! Word! Yahoo! Is! Used! Exclamation! Points! Are! Automatically! Added! To! The! End! Of! Each! Word!?
  
  Pic! In! Place! Of! Giant! Exclamation! Point!
  
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4. Wednesday 17th April 2013 19:25 GMT Euripides Pants
  
  Re: !
  
  "you sound like the old guy who makes the same joke every time you see him"
  
  Hey! kid! Pull! my! finger!
  
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Wednesday 17th April 2013 17:04 GMT Anonymous Coward

I rather agree that the Yahoo! house style is getting a little tiresome.

Its! a! joke! that! has! run! it's! course!

(On a more serious level, I was waiting to see whether you mentioned the Yahoo! revenue fall-off, but the correspondent did halfway through the article. Still looks like Marissa has a significant turn-around on her hands.)

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1. Wednesday 17th April 2013 20:59 GMT A. Coatsworth
  
  Re: I rather agree that the Yahoo! house style is getting a little tiresome.
  
  I don't think it's a joke anymore.
  
  It's more like a part of El Reg's style guide: Yahoo! stories must have exclamation marks in the title, Google is to be referred to as the Chocolate Factory, and every Apple story must include the text "The register tried to contact Apple representatives but they have not answered at the time of publication"
  
  And I don't have problems with any of them... I think they are part of the site's charm.
  
  YMMV
  
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Wednesday 17th April 2013 21:17 GMT asdf

wow

>Jerry Yang's far-sighted deal

Wow not a phrase that will show up in the history books. More likely they will be teaching the dangers of being offered $33 a share and walking away in business school for decades to come.

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