Are we sure it's backlit this time?
Hmm, just checked the press release and it's frontlit.
"Bookeen is announcing today the launch of the new Cybook Odyssey HD FrontLight, the 6th generation and most advanced Cybook with an inbuilt FrontLight solution and with the most advanced E Ink® HD display. Since 1998, Bookeen has been the European champion in digital reading years before Amazon entered the market."