"Urgent! PhonePayPlus SMSus '2 Good 2 B True.'"
The PhonePayPlus (Icstis) SMSus 'service' (at 12p a pop) is little better than any of the premium rate phone-in scams.
PhonePayPlus could and should have a search-able data base of accredited premium rate services. This should include contact details, costs and the numbers they are being operated on.
Potential victims could then make up their own minds if they want anything to do with companies like Zamano, Opera, Dialogue, Eckoh, Hybyte, mBlox, etc,etc.....who have long histories of complaints for repeat 'scam' offenses.
Unsolicited reverse billed sms text messages should be considered a criminal matter and dealt with by the police and not 'investigated' by PhonePayPlus.