Good news for SME's
Anything that helps reduce cost and get been counters onside is a very welcome addition..
VMware is embedding EMC's Avamar deduplicating backup software into ESXi with the vSphere Data Protection product, making VMware seem more like EMC's baby than an open child. What VMware wanted to do was provide virtual machine (VM) data protection for small and medium businesses (SMB) and enterprise departments that was an …
VMware had a backup product before, it was terrible. This new iteration is the replacement. I don't see how VMware is charging anything more than what it did before?
That said, this is also a stripped down version in terms of functionality, so I see this as mainly an SMB play only No replication, no tape out, fixed size, etc... Basically not a fit for SME/Enterprise at all, exactly where the full blown Avamar product plays. Avamar was NEVER an SMB product for obvious reasons...
Was this paid for by NetApp? Seems like not 5 minutes after this annoucement every NetApp guy I know was talking about EMC pissing off it's partners.
Sans the fact that EMC has been increasing integration with partners with VSPEX and adapted a partner first sales strategy, what "partners" is this going to upset? Symantec? Hasn't had a good relationship with EMC in years and directly competes in the software side. Commvault? who?? And the fact of it is, with the fact that it doesn't integrate with actual Avamar, etc... that enterprises are still probably going to use their existing solution.
And as for price jacking notice VMWare just dropped the vram tax?
It's simply a way for the smaller companies to use functionality that should be there with a superior engine. Nobody complained that EMC was upsetting partners when ESX 4 high availability agent/process was a Legato product.
The RAM tax has nothing to do with this topic. This is a classic Microsoft move. Take the stuff people want/need to buy and tack on the crap you can't sell on its own merits.
I don't think this hoses their partners per se, buying Avamar hosed their partners, but this has not hosed them in any new way. EMC doesn't care about partners. They were tight with Cisco until they just punched them in the face with the Nicira buy. Although Cisco would have done the same to them.