Brits obey mobile ads, says mobile ad biz Nearly half of punters polled in a survey reckon mobile ads are influencing their purchasing decisions, and 63 per cent have bought stuff on their phones - says the company supplying the ads. That's according to InMobi, which describes itself as "the largest independent mobile advertising network". It asked a thousand Brits if …
I think you have nissed the point, that being that the sample was selected so you could say
99% of people attending a catholic mass believed the Pope to be a catholic.
99% of Jews think that Htler was a naughty boy.
99% of people polled inside Asda said they had the intention to buy something.
99% of ad men believe advertising to be effective.
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Hmmm, I haven't fallen for that one since my early teens!
The reality is that all ads are ineffective and mobile ones which provide a level of irritation are even less so.
Examples: I remember the R Whites ad from the 70s but I've never brought the product, same goes for milk tray. Jumping forward I even quite like the Meerkat and Plus Net ads but have never bought or used their services.
I understand the idea behind brand awareness, so it could be argues that my remembering the names is a victory but it is a bit of a hollow victory if I don't then buy the product or consider it more favourably.... and that's for ads I like! I have the strong suspicion that most people work this way too.
Sidebar: I remember the R Whites ad from the 70s, but I remember it from the 90s. I'm not a secret lemonade drinker.
An interesting point. For something like insurance, do I compare the market (meerkats getting old, same ad plays every ad break in the cricket), am I confused, or should I go compare? Perhaps I should forget the comparison sites and get the aviva deal, or should I behave badly with churchill (oh yes!)
One ad did work, I sold an old car for £50, was hoping for more like £100,000. Name who I sold it to for an upvote.
They really didn't ask a broad enough spectrum of people... maybe the questions were aimed at a particular set of people in the hope of producing the intended result of the "survey".
My handset.. NOT your marketing media.. keep your intrusive crap away from my phone.... how long before this crud becomes a nuisance like the anonymous Ambulance Chasing/PPI texts that the alleged regulator is doing SFA about? To me they are as much a nuisance as a prank call at 2 am, and need to be stamped out.
Advertising, like a TSA gropedown, is intrusive.
Keep at it long enough though, and eventually you'll end up with a demographic who have known nothing else and so doesn't find it particularly irksome.
Me, though? I'll be paying for my apps before I follow any of those awful little screen-wasting attention-demanding adverts that the free versions come with.
With adblock plus on my phone and N7 = no adverts. If I like an app enough 'll buy the ad free version.
Occasionally, I encounter a website which doesn't want to play well with Firefox and all of the security and convenience addons I have installed on my workstation and I have to resort to Internet Explorer.
Ye gods, how some people view web pages! It is incredible!
It's a wonder anyone can concentrate on the body of the page what with all the flashing and spinning adverts.
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Ever tried to read a paragraph while the text is busy re-wrapping because an advert has decided to start rolling out all over the place?
Obviously, you haven't. Try reading The Register without an adblocker some time. They're one of the prime culprits, these days. In fact it was this very site that persuaded me that enough was enough and it's time to run ABP.
Team Reg, give yourselves a pat on the back.
That's just reminded me of a survey I did the other day on tyre buying, one of the questions specifically asked me why I didn't consider Michelin last time I bought tyres.
The simple reason was that they don't make tyres of the size I needed, but that wasn't one of the answers available, nor was "Other". In the end I just said they were too expensive.
Sometimes these surveys get rubbish results because they're badly designed.
I'd be happy to spend any amount of money via the secure channels provided by my mobile device - ON SOMETHING THAT WAS WORTH IT.
These Inmobi people are making a pretty strange interpretation there - I don't think most people (including me) see spending money via mobile as being a "risk". Not least because banks are obliged to indemnify their customers against fraud.
The factors that affect my likelihood to spend money are the same as in any other environment - whether the product or service represents good value, primarily.
is that the more the Ad gets played the more you are determined never to buy that stinking product ever in a million years.
The same goes for the multitude of Virgin Media adverts that the Postie delivers almost every day. I wish I could get hold of the beaded one and tell him that I'll never buy VM. The reason is that everyone up my stree is on it and in the evenings it crawls alone. My FTTC connection flies by contrast. Add to that the fact that I'm happy with FreeSat and there really is no reason why I would ever want their service.
Now if only I could stop their mailings to 'The Householder'...
Beer O'clock. Sadly in this middle eastern part of the world where I am now beer and Ramadan don't mix. Still I'll be supping the 6x on Friday.
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