His and hers pr0n
There was a short story I read a long time ago: movies were projected using polarized light, with his and hers tracks: so when the steamy luuuurve scene came on, the guys would see the camera zooming on on the hot starlet's longing face, and the girls would see the camera zooming in on the studly leading man's mug.
A reporter was at the screening of the newest flick, starring the current male icon of studlyness and the current female icon of hawtness, both of whom were in attendance for the premier. Everybody gets their gender-color coded glasses (blue for boys, pink for girls, natch). The lights dim, the movie starts - and the reporter sees the Stud and the Babe switching glasses.
Obviously, this TV, like all new tech, is being driven by that driving, pulsating engine of all innovation, porn: this allows his and hers viewing.