@Serious answer.. to me, what it requires is two big changes.
1) Recognize that rights restrictions are a waste of money. They *WILL* be cracked, and money spent developing them is flushed right down the toilet. People who download a given movie (for example) can play it on their fondelslab, phone, computer, hook up the TV and show it, burn it to a DVD, and so on. Purchase the same movie? RIghts restrictions trying to keep a physical copy on a physical disk. Electronic copies that try to restrict what they can play the movie on, may need a network connection for license management, need to use a (usually shitty and clunky) proprietary player to play the video instead of whatever they feel like.
2) Perhaps watermarking? I would think for downloads they could be watermarked with the user's name (perhaps a visible watermark in addition to the invisible one -- if a movie said "This movie is licensed to Seymour Butts" at the end of the video, Seymour would think twice about sticking that up on bittorrent.) For DVDs and BluRays this obviously wouldn't work, but perhaps they could at least track back a bittorrent to the store or city it came from, this'd still track Seymour down much faster than "Well, he's somewhere on earth".
There's no adjusting users. Sorry, the movie companies may want people to be obedient consumers, but I for one am not a consumer, I'm either a customer or not a customer. And that depends entirely on if I can use the product in question on devices of my choice or if they consider "Windows + proprietary player" to be good enough. Besides personally not using Windows, there's been a real disaster with these rights-restriction products, where purchased items work in Windows version X, but either don't work right or maybe not at all in Windows version X+1 (if the purchaser even has the right to use the same item with Windows X+1, as opposed to that being considered terms for having to repurchase.)