Google may want to insist that it is not interested in building a social network, but that didn't stop the company from buying a pair of start-ups yesterday that just so happened to be covered in social goo. Financial terms of both acquisitions were kept secret. It bought one-year-old Katango, which describes itself as an …

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Friday 11th November 2011 15:59 GMT F. D. R. Stuart

Covered in social goo = facebookkaked?

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Friday 11th November 2011 15:59 GMT Anonymous Coward

LOL....love the way you can "Tweet" and "Like" this article, but can't G+ it.

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Friday 11th November 2011 16:02 GMT vic 4

social algorithms that improve people's online social interaction

As opposed to those that improve people's real life social interaction, maybe someone wants to buy my algorithm for this. while (sad) { turnOffTheInternet(); goOutside(); interact() }

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Friday 11th November 2011 16:15 GMT Mike Flugennock

Eeeewwwwww...

"social algorithms that improve people's online social interaction"?

Y'mean... social algorithms that track and harass people all over the goddamn' Net?

"by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page..."?

Y'mean... by transforming useful and informative Web pages into great, stonking, dog-slow loading, third-party widget fattened hogs, we could enable readers to rip their hair out in frustration over their inability to get useful information from the page?

Eeeeeewwww, gross.

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Sunday 13th November 2011 23:00 GMT Peter Bennett

Guvnor @ Peter Bennett Dot Net

Did I miss something? Did Google RECENTLY say that it is 'not interested in building a social network'? In the light of G+ that would've been a silly thing to say...

http://www.peterbennett.net

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Tuesday 15th November 2011 21:02 GMT Michael Wojcik

Apture?

"We've always believed that by transforming flat web pages into interactive multimedia experiences"

... we can annoy the hell out of people who just want some information.

(But with a name like "Apture", they're clearly not employing top-shelf marketing types. Hey, let's give our startup a name that immediately lends itself to several crude, insulting puns! That's the way to quickly build a positive reputation among social-network enthusiasts.)

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