The problem isn't the media
At least for me. My grievance is with what seems like every business on the planet collecting my data, cross referencing it with anything else they can get their hands on, data mining it till it bleeds and then making money out of it without asking. Existing rules that state "in respect of which personal data should be processed only when strictly necessary" would already seem to me to preclude hanging on to/acquiring whatever you can to do what you like with, yet the data gravy train simply keeps rolling.
I don't have a problem with businesses I've dealt with utilising data acquired during the course of prior transactions with them, I just object to them cross fertilising it with other data bought in or selling what they know on to others. It strikes me as a fundamental (and to me, unacceptable) shift in the balance of power in the consumer/supplier relationship that will create little but detriment to 'average' consumers.
Head to Tottenham Court road to buy some bit of kit and you have plenty of competition and a fairly even balance of power - if the consumer has done their homework properly. If the retailer was armed with 15 years of your full credit history, list of purchases, current salary and status on WoW, the balance might be said to have tipped in their favour, to my mind, unacceptably.
But the absolute bottom of the barrel are those who do nothing more socially useful than acquire, crunch and sell consumer data on without anything approaching meaningful consent. I couldn't give a flying fuck how much bigger the economy gets because of them or to what degree Britain is a "world leader" in data pimping, I personally won't be happy till either they pay properly for what they have full, informed consent to use, or they're sitting on a cold pavement outside Leicester Square tube, complete with a dog on a string and crying into their begging bowl about how it could all have been so different.