back to article Domain registry touts dot-surnames for $500k

Could it be the ultimate in internet vanity addresses? A British company thinks the "ultra wealthy" will be prepared to splash out a cool $500,000 (£317k) to get their own top-level family domain name. CentralNic has launched dotFamilyName, a service it says is designed to help "high net worth families" apply to ICANN next …

COMMENTS

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  1. Simbu
    FAIL

    Smells like.. blackmail!

    Hey, you'd better pony up $500k or some gobshite in a non-extradition country will buy your name as a domain and turn it into a porn site, rendering your reputation in tatters!

  2. jonathanb Silver badge
    Paris Hilton

    Trademark problems?

    Surely if Paris applied for her own domain name, the hotel franchising company formerly owned by her grandfather and now owned by Blackstone Private Equity would object on trademark grounds?

    1. John G Imrie

      is .westminster

      a Duke or a Council or a Palace

  3. Anonymous Coward
    Anonymous Coward

    Stupid

    What we need is for the people who run the DNS servers to start just ignoring these people who sell "names". Then we'll see that their business is about as well-founded as the companies that sell land on the moon or name stars for you.

    1. Charlie van Becelaere
      Facepalm

      Wait a moment

      are you saying my retirement home on the Sea of Tranquility may not be on the up and up?

    2. Rich 2 Silver badge
      Thumb Up

      Are the company names being sold by that lot in the US being added to DNS? Serious question.

      And still nobody seems to be addressing how the DNS is supposed to cope when we have millions of domains at the same level as the standard TLDs. The hierarchy that DNS relies on is gone, hence it does not scale. Zone transfers will grow exponentially

  4. Pete the not so great
    Thumb Down

    .dysfunctional

    'ow much?

  5. Rob
    Go

    Have I missed something...

    ... why don't these super rich families cough up 185,000 for a name rather than half a mil for someone else to do it..... ah sorry I forgot to invoke the 'more money than sense' rule.

  6. Ralph B
    Alert

    Why bother with the dots at all?

    Why not an individual TLD for everybody and everything on the planet? I'm sure the DNS root servers are up to it, eh? I mean, having a logical hierarchy to spread the load is so passé nowadays, isn't it? If it should happen to melt down, ICANN can always offload the job to some Google or Amazon cloud, can't they? Nothing to worry about.

    </sarcasm>

    Meanwhile, I wonder if someone at the ITU is watching this and wondering if they can maybe get away with reorganising the international dialling schemes in order to sell rich people 4 or 5 digit phone numbers at $500k a pop.

  7. Alan Firminger

    Yes

    And then charge all the kids.

  8. Tom 38

    One word

    Cocks.

    This whole any TLD idea is stupid. It was clearly thought up by marketing rather than technical types.

  9. Ol'Peculier
    Thumb Down

    Whilst I hate the idea...

    Say you register .smith and then resell john.smith, bob.smith, andrew.smith, elizabeth.smith etc.?

    You only need 500 at 1K USD, so you license each name on a yearly basis.

    These new domains are really going to screw things up though.

  10. DavidK
    Flame

    Suppose I sold fuel for blast furnaces

    And therefore bought .coke.

    1. Peter Stone
      Happy

      Simple, you'd most likely have a lot of interest from PC Plod & co, plus a lot of inquiries for prices.

  11. JDX Gold badge

    It's lucky surnames are unique

    Oh wait. What happens when two famous people have the same name?

    1. Anonymous Coward
      Thumb Down

      The lawyers get rich of course. Simples

  12. Gannon (J.) Dick
    Meh

    This.Sucks

    So, $500k will get me, Gannon.Dick, through firewalls ? I think not.

  13. sdancer

    Non-Issue

    ICANN has laid out quite strict rules for this first (and possibly last) round of new TLDs. Applications are restricted to significant communities and large corporation conglomerates. Attempts to install personal/vanity TLDs will be rejected, leaving the applicants with the loss of any down-payment , and if they somehow manage to get through the first triage, likely the high cost of re-evaluation as their claims are disputed.

    There's also a non-trivial amount of "personal" data to pass to ICANN, and some will be made public, which will make many people wary. I doubt that some of those "glamorous" personalities will hand over a bunch of their their criminal and financial records, which is mandatory for the managing entities of applicants.

    I for one am eagerly waiting for publication of the applications around the end of next April.

  14. Anonymous Coward
    Anonymous Coward

    Don't act surprised

    It wasn't exactly hard to see this one coming. Yes, just go flatspace, because sod it, it doesn't matter a whit any longer. Even the price is no longer justifyable. Just say "yes" to anyone who asks for any reason and charge five bucks a year. It covers .com SLDs, so why not TLDs? You sayin' your software ain't up to it? You sayin' that?

    It's "TLD" not "extension", Kevin. I do expect anyone working for a tech rag to know that much. And yes, I know that a lot of tech rags do employ people who keep using wildly inappropriate terms for well-defined techie things. And that when the terminology in many cases --including this one-- is so simple. You sayin' you can't do any better? You sayin' that?

  15. Graham Marsden
    WTF?

    Nothing says "wanker"...

    ... better than a personalised domain name!

    1. Kubla Cant
      Thumb Up

      ...except possibly the .wanker TLD

  16. Anonymous Coward
    Anonymous Coward

    You have a choice

    There is no reason to place DNS trust in the root 13 , any service can provide DNS trust and more importantly TLD for a lot less money. If you don't like it then stick to the authority file that came with your software.

    Bandwidth doesn't cost what it used to, TB cost $10 a month not $10,000 like it used to.

    It's just down to operating systems, or nowadays browsers as to whom you trust.

  17. alain williams Silver badge

    This is all about making money

    and nothing to do with good structure of the Internet. The naming system has got to be something that will survive & grow over the centuries to come. Instead some get-rich-quick Del boys have dreamed up a scheme for a fast buck. I would be much happier if they registered one top level domain & put all of these under there ... something like .plonker would seem about right.

    1. Anonymous Coward
      Anonymous Coward

      Indeed, this has dot bubble written all over it. Clearly the money printing opportunities are thinning in today's "knowledge economies".

  18. Lockwood
    FAIL

    What are ICANN smoking?

    .evans

    Does that TLD go to a family or a clothing store?

    As asked earlier, paris.hilton would have 2 contenders both with equal claim

    What about Mr Net? He wants his surname TLD.

    If only there was a TLD relating to people's names... a .name, as it were.

  19. TRT Silver badge
    Facepalm

    You mean I didn't have to change my name to Michael DotCom after all?

  20. Anonymous Coward
    Anonymous Coward

    Email addresses are still x@y.z - so Paris Hilton would be: me@paris.hilton - think I would rather: paris@hilton.com

  21. Anonymous Coward
    Anonymous Coward

    "Nothing says "wanker"... better than a personalised domain name!"

    Nothing says *cheap* wanker better than: stupid007@any-free-provider.com

    Think I would rather be john@smith.com than jsmith9977@hotmail.com

  22. Anonymous Coward
    Anonymous Coward

    Right my name is John Sex - so I wan't .sex

    ;)

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