Amazon to whup Apple rivals when Kindle Fire hits UK

of ratios

$499:$199 is a 5:2 ratio, or 40%. In the UK, the iPad2 is £399; 40% of 400 quid is £160.

So what's the extra £90 for? A tax on people who are bad at maths? (I thought the lottery served that purpose, anyway).

Rip-off Blighty

The US retail price of $199 converts to £129. Yet apparently we in Britain are going to be content with a price-point that is nearly twice that.

In other news: A YouGov survey finds that Britains on the whole are mugs and don't mind being ripped off by consumer electronics vendors, incompetent telcos, lying politicians, corrupt town planners, ham-fisted taxmen, deseased health workers, uneducated teachers and well-overpaid public servants. After all, one mustn't grumble.

Is this the same YouGov thing that says "For now we talk of Tablets but we mean the iPad (unless we are part of the techoratti (sic) that revels in the minor anti-Apple backlash)"?

Could it be that the whole article's just trolling for hitz though so YouGov can convince our glorious leaders that they are big players, and sell them yet more crappy survey data from bored morons dressed up as market research?

Are you insane?

'YouGov said £250 is the price people want to pay for tablets'

Erm how far up their arseare their collective heads? DId no one learn anything from the HP debacle? $199 <> £250 by a LONG shot.

I was actually looking forward to perhaps justifying spending money on one of these but once again we are getting shafted on price.

it's all in the marketing

a nice way of twisting a study to apple's favour. So how many of the 3000 are looking to buy a tablet? Of those that were looking to buy an ipad, how many were actually informed of what else was out there? I suspect to a significant amount the selection read something like this: choose from

a. Apple ipad

b. apple ipad 2

c. samsung galaxddfdfffee

d. blackberry dfddef;kwwew

e. sdssdk sfsdfdf,;

f. sffdfsfdf;l ????????

the point is, most of the other devices meant nothing to them, so they simply selected the most well known. The ipad's success has nothing to do with being better than the competition (it isn't by a long shot) or android being too expensive (they are already good value when compared to the ipad). Apple have simply done an outstanding job in promoting the ipad, and in promotion is where all the rivals are failing miserably. They could be handing android tablets out for free and they still wouldn't shift as many if they don't promote them. Samsung and the Galaxy S2 is a perfect example of this. The GS2 is selling like hot cakes, and part of that is certainly down to the huge amount of promotion they are displaying everywhere. In a world saturated with information and tech, simply releasing a good product will mean nothing unless you are able to ram it into the public's conscience.

PS: where is Asus once again in these surveys, especially seeing as they have released the most popular android fondleslab out there?

Good!

Thanks, Amazon!

Maybe the companies will finally understand that to compete with Apple, you can't make a product that is as good as, or even better than Apple, if you price it close to their product.

This has always, always been true in the PC space. People who want a Mac, buy a Mac, the price/specs don't have much bearing on it.

The fondleslab market is a little more fuzzy.. maybe people think they want an iPad, but if they saw what is an extremely similar device for practically half the price, from a big name, they'll probably give it a look. If it's the same price, they'll get an iPad, because.. it's an iPad, it makes them cool, right?

WTF is going on

two surveys this week, suggesting Joe Public is prepared to spend £X on Y - neither of which resemble any relationship to reality ....

14% want the *old* iPad version?

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US -> UK prices

People tend to forget that all US prices are listed Excluding tax (no standard tax rate between states!)

So the $199 is actually £129.32 Ex Vat or £155.18 Inc VAT (@ 20%)

So at best I can see them setting the price at between £169 & £189 inc vat.

I thought that people didn't want tablets

They want iPadz

Hum....

Much as the Fire looks interesting - there is no way I am paying any money to Amazon for a product that comes from the Apple side of doing things - eg:

We could have added SD removable storage without really increasing our manufacturing costs at all - but we decided not to - so the 8GB on board is all you have whether you like it or not.....

Um..... no thanks.