Brands stiffed by .xxx briefs' cock-ups Half of all attempts to protect trademarks from the new .xxx internet extension could be failing due to lawyers' inability to RTFM*. That appears to be the conclusion of one company handling applications to prevent trademark-infringing use of the new adults-only top-level domain. The .xxx extension, operated by ICM Registry, …
That whole .xxx thing is a racket, we already knew that; it is very likely to be completely ignored by the "legitimate" adult industry (if they are not banned from normal TLDs). I bet it will be populated almost exclusively by scam sites and paid-for blocks by companies who don't want to see websites such as oracle.xxx where you could see Ellison gang-banged by the whole of Autonomy's PR department.
No, what is more worrying, even downright scary, is that someone felt the need to explain what RTFM means. On El Reg. The end is nigh!
Apocalyptic icon /de rigueur/
>it is very likely to be completely ignored by the "legitimate" adult industry
Don't bet on it. I would expect quite a number to register domains at .xxx, even if they simply redirect them back to the .coms they already use. And over time, I think we'll see a shift towards smut generally basing themselves there as people get used to seeing it, and as the prices inevitably fall.
The 2 big fears at the moment are prices and filtering risk... Both are silly.
Prices as they are now ARE expensive. But for a legitimate business, it's nothing. And I imagine they will come down over time anyway like the rest of the domain name world has.
As for filtering/censorship - well it's already happening without the .xxx. This domain does make for one easy rule to apply, but it's not going to increase filtering. Those who want to filter already do. Those that want porn will get porn.
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