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back to article Online ads rouse 33% hike in complaints

Complaints about online adverts in the UK rose by 33 per cent in 2006, according to an annual report from the Advertising Standards Authority (ASA). It found that internet adverts were second only to national press as the most complained about non-broadcast format, and said this reflected a need for tighter regulation of web- …

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  1. Colin Jackson

    Hmmm

    >Consumers expect the same levels of honesty and truthfulness online as they do in more traditional advertising media

    No they don't. My gran might, but nobody else is that naieve.

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  2. Silas Humphreys

    Actually, I expect the same amount of honesty online as off.

    None whatsoever.

    Anyone expecting otherwise is naive in the extreme...

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  3. Shaun

    eh?

    "internet adverts were second only to national press as the most complained about non-broadcast format"

    So what does that leave?

    Local press and billboards?

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  4. Anonymous Coward
    Anonymous Coward

    Internet adverts

    Suppose when you buy a dead tree newspaper, you have to wait while the newsagent goes next door for the adverts. Which are on adhesive labels which he sticks at random over the text on the newspaper. And the labels are hard to remove when you get home and try to read the paper.

    A totally insane idea of course, so why is it done this way on .the Internet versions?

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