Apple's online store is displaying its infamous "We'll be back soon" message. The giant last night revealed that it would be releasing Mac OS X 10.7 Lion today. That will be delivered through the - as yet un-updated - Mac App Store, but presmumably Apple will be wanting to tweaking the Mac line-up's Apple Store graphics to …

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Wednesday 20th July 2011 10:16 GMT Nick 6

Be Back Soon ?

Amazing that such a big cap company doesn't provide continuous availability through their online sales channel...

Don't tell me, its to build the excitement etc etc, but to me it just looks like even their web site is consumer grade....

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1. Wednesday 20th July 2011 10:39 GMT Anonymous Coward
  
  no continuous availability
  
  other than (on the "back soon' notice.....)
  
  US 1-800-MY-APPLE
  
  Malaysia 1800-80-6419
  
  Australia 133-622
  
  México 001-800-692-7753
  
  België 0800/99 846
  
  Nederland 0800 0200 570
  
  Belgique 0800/93 932
  
  New Zealand 0800-MY-APPLE
  
  Brazil etcetera....
  
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2. Wednesday 20th July 2011 10:42 GMT Anonymous Coward
  
  If they didn't take that approach
  
  you wouldn't have this article and many others like it generating lots of interest, which leads to sales. After all, all publicity is good.
  
  Just suddenly having the store update with no warning, just isn't the same. Your suggestion that its somehow because they can't or that their website is substandard just makes you look silly. Did you see their financial results yesterday? I think they are probably managing their product releases just fine.. !
  
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  1. Wednesday 20th July 2011 10:52 GMT Nick 6
    
    Yep certainly shifting product
    
    No doubt they are doing well and creating and shifting products a plenty - good luck to them if they can get people to pay the premium prices...
    
    I suspect your view on the publicity angle is spot-on though, I wouldn't expect anything different.
    
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3. Wednesday 20th July 2011 10:52 GMT Giles Jones
  
  Doh!!
  
  They do it for a good reason. It stops people buying the older model and then whining about how they missed the latest generation by minutes.
  
  If they didn't take the store down they would have to deal with thousands of support issues about refunds or product exchanges. Taking the store down reduces this slightly.
  
  It's also a symptom of Apple not announcing products far ahead of availability due to the "wait for the vapourware" brigade. People who put off purchases for six months to a year as they must have the new product.
  
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Wednesday 20th July 2011 13:59 GMT Thomas Gray

It's available now...

14:43 CET I clicked "buy" on the app store on my iMac, five minutes later I clicked Install on my Air. One purchase, two computers (interesting to see if Microsoft do the same with Windows 8). Now we wait and see how long it takes to download and install :)

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