The constraint on channel bully boy Apple's low-end white MacBook is set to end next week, according to well-placed sources in the vendor's supply chain. This scotches rumours that the severe shortages were caused by the US giant running down production of the $999 notebook signalling the pending arrival of the next generation …

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Thursday 30th June 2011 11:44 GMT Anonymous Coward

Business

"...maybe Apple is not quite the friendly alternative to the evil Microsoft empire..."

If you sign a confidentiality (or NDA, or similar agreement), you're expected to honour it.

No one is forcing anyone to sell apple products or sign contracts with Apple

Microsoft, Google, Apple, IBM, Facebook, Zynga - all evil (but Google at least publish an aim not to be !).

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1. Thursday 30th June 2011 12:55 GMT Anonymous Coward
  
  Excuses
  
  Why should a stock issue be subject to a NDA? It's not exactly trade secrets. Truth is Apple just treat their 'partners' like shit. Face it, Apple want rid of you completely and to only sell direct so you don't disturb the brand image.
  
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Thursday 30th June 2011 11:44 GMT Anonymous Coward

Evil

"So maybe Apple is not quite the friendly alternative to the evil Microsoft empire after all. ®"

As a once Apple fan it pains me to say that it stopped being friendly about 6 years ago when it realised that all it needed to do was to sell expensive trendy trinkets, control the mediums, profit.

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Friday 1st July 2011 08:45 GMT Ted Treen

Supertroll!

"...constraint on channel bully..."

Taking a factual report on availability, spinning it, introducing unverified and unverifiable gossip re something as subjective as perceived attitude - and then presenting it as unbiased objective journalism.

I presume there's a masters in sophistry somewher in Mr Kunert's CV.

Await avalanche of downvotes and a diatribe spittle-flecked anti-Apple invective...

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1. Friday 1st July 2011 08:57 GMT Tony Smith, Editor, Reg Hardware
  
  Re: Supertroll!
  
  "Unbiased objective journalism"
  
  We've heard of that.
  
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  1. Sunday 3rd July 2011 20:25 GMT johnnymotel
    
    OMG!
    
    Tony!! is this REALLY you? Comments from the "team" are a rarity....must be a boring moment at El Reg.
    
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Saturday 2nd July 2011 05:58 GMT lemon

Hur?

" So maybe Apple is not quite the friendly alternative to the evil Microsoft empire after all."

But the Appple user number is raising time by time, many folks are not only own an Apple product, but several, Macbook, iPad, iPhone,iPod..., it's an entire ecosystem! And so many app developer are serveced for&live on it, such as this iFunia: http://www.ifunia.com/company.html

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Sunday 3rd July 2011 21:08 GMT cloudgazer

Controlling the channel is evil?

Apple reduces supply to the channel generally to avoid customers buying something that is rendered obsolete the very next day and to reduce wasted inventory, is that evil?

Apple likes to launch product refreshes with some fanfare and publicity which means it needs channel to maintain discretion, is that evil?

I'm a consumer, I don't give a monkey's how Apple treats big retailers, mistreatment of consumers might be evil - but a firm hand with bestbuy and amazon is just busiess.

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