Really?
So they are shipped here by sail boat then?
This is M&S just jumping on a bandwagon (an overpriced one at that).
Marks and Spencer has whipped out what it claims is the world's first carbon-neutral bra. The M&S carbon-neutral bra The Autograph Leaves Collection Multiway Bra is produced in an eco-friendly Sri Lankan factory powered by hydroelectric and solar energy. M&S stumped up $400,000 towards the cost of the solar panels and design …
Press release text: "The building also boasts a turf roof and "evaporative cooling" system, which is much less leccy-hungry than air conditioning. All of this, coupled to low-energy lighting, means the factory uses 40 per cent less electricity than a conventional equivalent."
Translation: "The building is a mud hut, with open doors and a bucket of water in the middle for "cooling". And we use candles for "lighting". "
Yep, what can i say? I'm a cynic...
When will they learn - planting trees does not make up for emitting carbon from fossil fuels - the trees will soak it up initially, but as soon as they are chopped down or die naturally the carbon is promptly released again. Planting trees does not offset other carbon emissions. The only way that M+S can claim it is carbon-neutral by planting trees is if they guarantee to maintain an equal number of healthy trees for the next ten million years!
Nice piccie though - can we have more illustrated stories about ladies underwear please?