Define 'too high'
It's great news if it goes ahead and if the coverage is good. It'd make a mockery of BT's current FTTC plans which is a bonus.
I am concerned though that it feels like posturing. First they send a letter to BT/Ofcom whining about the PIA prices (despite the fact they are already amongst the lowest in Europe) now they publicly announce somewhat grandiose plans.
What I see here, sadly, is that yet again the paying public are becoming pawns in some corporate get rich quick scheme.
Despite what some people claim there is a good reason why the final third exists. It isn't because BT hates those people. It's because the finances don't stack up. If they don't stack up for BT then it's hard to see how they can stack up for any other company.
Still - here's very much hoping it comes to fruition.