Official iSteve biography gets 2012 release A biography about Apple boss Steve Jobs will be published in 2012 and it has the all-important official seal of approval from the man himself. Simon & Schuster, the publisher behind Walter Isaacson's iSteve: The Book of Jobs, confirmed that the author had been working on the biog since 2009. In that time, Isaacson has …
Why bother with the charade? Just write, "I hate Apple", and be done with it.
It is simply a fact that - in the eyes of most of the world - Apple has been hugely influential in the computer industry. And for most of that time (when it was most influential) Steve Jobs was at the helm. It's not that everyone thinks he personally did all this, nor does Steve claim it (listen to Steve's acknowledgement of his team at Apple in his most recent public appearance). But the man is also due some recognition, and many people will be interested to learn more about him. His work at NeXT and Pixar is also likely to be of interest. There's a story there, and many will pay to hear it told.
10 Book date will be published.
20 A lot of negative press will ensue.
30 Lots of people will turn up to stores for one.
40 Many will leave disappointed because there are not enough.
50 Later reviews will indicate the book is briliant, but all the 1st print eiditions will be gone.
60 V n+1 will come out in a few years time with more information, rendering Vn undesirable.
70 GOTO 10
Apple's lawyers are attempting to patent something called a 'biography' which is a collection of writings detailing the life of an individual, or less frequently, more than one individual, written by a third-party.
Apple is firmly convinced this is something that will catch on and will likely be emulated by Apple's competitors without paying Apple due royalties for the invention and fostering which it spent many thousands of man-years working on, unless it is granted the protection in law it deserves.
Actually I suspect Mr Jobs has 'designed' f*ck all. That's never been his position within Apple. However, given his involvement over thirty years with a reasonably prominent technology company and having at least some influence on the arrival of "some computers and gadgets" like the Apple II, Apple Mac, iMac, iPod, iPhone and iPad (not to mention NeXT , Pixar and $8 billion in personal net worth), I think he qualifies for a biography at least as much as, say, Cheryl Cole...
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