back to article 2020 MacBook Air teardown shows in graphic detail how butterfly keyboards were snipped for scissor switch

Teardown terrors iFixit have opened up the innards of the new MacBook Air to reveal not only the departure of the hated butterfly keyboard, but also tweaks that might make things a bit more repairable. Kind of. The Cupertino collector of idiot tax introduced the magical butterfly keyboard some five years ago as it sought to …

  1. idiottaxpayerhere previously ishtiaq/theghostdeejay

    Things will get better

    now that "Sir"Jony Ive has been fucked off. He was in charge of design for years despite not being able to spell his name correctly. Still, I expect him to do well for himself in his new business. Called "Love From".

    Cheers… Ishy

    1. Maximum Delfango
      Pint

      Re: Things will get better

      His original name is "Johnathan I Have", but, because he's a man who lives his credo 110%, he slimmed it down to Jony Ive, removing millimetres from his name, even eschewing punctuation. I salute his artistic integrity.

      1. David 132 Silver badge
        Trollface

        Re: Things will get better

        Thanks for the inspiration - whenever I write his name from now on, I'm going to use a monospaced font, just to add width and piss him off.

    2. jake Silver badge

      Re: Things will get better

      Hey, be nice. He has an Art Degree. He must be brilliant!

      1. Anonymous Coward
        Anonymous Coward

        Re: Things will get better

        That Art degree came at a high cost with years of practical training learning about customer needs while asking if the customer would like fries with their burger.

  2. Lord Elpuss Silver badge

    ” The Cupertino collector of idiot tax”

    Fuck off.

    1. ilovecookiez

      I wonder why they never introduce Google as "the San Jose collector of all your personal info"

      1. Anonymous Coward
        Anonymous Coward

        Because Apple and all the discks who buy their products are the juiciest target

      2. jake Silver badge

        Because they are HQed in Mountain View?

        ElReg certainly hasn't shied away from pointing out the obvious ...

        1. werdsmith Silver badge

          Because banality is the new cool.

          Along with Crysis, popcorn and all the other stuff that people write thinking they are being original.

    2. jake Silver badge

      Methinks ...

      ... a nerve has been well and truly touched.

      1. HildyJ Silver badge
        Devil

        Re: Methinks ...

        After a sheep has been fleeced its nerves are closer to the surface.

      2. Lord Elpuss Silver badge

        Re: Methinks ...

        Yup. It’s inaccurate, puerile and just plain lazy writing, and it pisses me off. As long as El Reg continues to use it, I’ll continue to give them two word answers involving sex and travel.

        1. jake Silver badge
          Pint

          Re: Methinks ...

          Apple's gross profit for the twelve months ending December 31, 2019 was $101.578 billion on $267.683 billion in revenue. That's one hell of a profit margin on what is essentially commodity hardware, a borrowed OS, and a user interface that was bought and paid for over a decade before. ElReg's take on the subject is quite accurate under even the closest of scrutiny. Your opinion appears to be more self righteous whining than anything else ... but you're welcome to it. Have a beer to wash down that bile. Might do you a world of good.

          1. Lord Elpuss Silver badge

            Re: Methinks ...

            I don’t like being called an idiot for making my informed decisions. If you think this makes me self-righteous, I don’t think you know what the term means.

            Apple’s revenue and profit margins are also the single biggest disprover of the ‘idiot tax’ myth. No company grows to that level without selling products that people actually need and find useful.

            And your comments coming from somebody who claims to have been involved in every technological breakthrough of the last 100 years, you have a VERY inflated view of your own credibility Jake.

            1. hammarbtyp Silver badge

              Re: Methinks ...

              "No company grows to that level without selling products that people actually need and find useful."

              "No person would wear such clothes unless they were actually as wonderful as specified" said the tailors as they delivered the emperors new clothes

            2. jake Silver badge

              Re: Methinks ...

              "your comments coming from somebody who claims to have been involved in every technological breakthrough of the last 100 years"

              Don't be stupid. I have never claimed that. All I have said is that I grew up in Palo Alto (with side trips to Blighty lasting up to a couple years at a time), managed to get engineering degrees from both Berkeley and Stanford during the time period that the network we now call "The Internet" was being developed ... and then worked in the early Silly Con Valley as computers and networking became ubiquitous. Clearly some people did this, or we wouldn't be having this conversation. Is it that much of a stretch that one or more of those people would read and comment here at ElReg?

              Regardless of any of the above, Apple sells very expensive equipment that doesn't actually do anything to justify the expense. Unless you're after the high-end haberdashery effect, of course. Bling tends to sell well in our society, and a certain percentage of the public seems to find it important. I'm not disputing that aspect. Follow your bliss.

              1. jake Silver badge

                Re: Methinks ...

                Wow. A thumb one minute after I posted. Shirley you have better things to do with your time than wait on my every word? Honestly, I'm astonished that I mean so much to you!

                1. Lord Elpuss Silver badge

                  Re: Methinks ...

                  First downvote wasn't from me - obviously somebody else isn't keen on your tone either.

                  The second downvote WAS from me. Enjoy.

                  1. jake Silver badge

                    Re: Methinks ...

                    My tone? I'm not the one that suggested that our host "fuck off".

                    None of your downvotes are from me, because I think thumbs are bloody useless. Hope that helps you feel better, pobrecito.

                    I've got work to do, so pardon if I don't reply to your inevitable answer for a couple hours.

                    1. Lord Elpuss Silver badge

                      Re: Methinks ...

                      Yes by all means, feel free to jog on.

                      1. JP Cavendish

                        Re: Methinks ...

                        Fscking hell Elpuss & Jake - get a room already. People make choices. Those choices aren't always the same ones YOU would make, doesn't make them right or wrong.

                        Elpuss - It's up to you if you buy Apple. Doesn't make you an idiot. But it's a Reg punchline that's been around for ever, nothing personal and not the end of the world. Stop whinging.

                        Jake - I'm sure you've been around, seen a lot and done some stuff. But you don't half shout about it a lot so do us a favour and STFU when others have a different viewpoint.

                        First World Problems both of you.

                        </rant>

                        1. idiottaxpayerhere previously ishtiaq/theghostdeejay

                          Re: Methinks ...

                          @ Cavendish

                          Which also happens to be the name of my local pub until it closed a couple of weeks ago.

                          They are just bitch slapping each other. Just stir it up and leave them to it. One day they will reach puberty and learn. (Says me)

                          Cheers… Ishy

              2. Lord Elpuss Silver badge

                Re: Methinks ...

                "Apple sells very expensive equipment that doesn't actually do anything to justify the expense"

                In YOUR view. In MY view, I save money, stress and man-hours by buying Apple. I buy judiciously (I have a 2017 base model MacBook Pro and an iPhone 8 Plus, so nothing fancy by today's standards), my family also have iPhones (an SE and a 7) and MacBooks (a 2012 and a 2015), and all have proven to be reliable workhorses, with pretty much zero 'bling'; as you put it.

                It works for me. I don't feel I've overpaid for the value I'm getting. Others may feel they get more value from Windows, or Android, or Linux, and I don't tell them they're idiots - I'm sure they're happy with their choice. And yet apparently I'm an idiot for choosing what works for me, and a whinger when I dislike being called an idiot.

              3. werdsmith Silver badge

                Re: Methinks ...

                Regardless of any of the above, Apple sells very expensive equipment that doesn't actually do anything to justify the expense.

                The one thing it does do to justify the expense is allow people to avoid the slime that is Android.

                And it's very cheap too, because they support their phones for so long I am able to pick up used ones very cheap and use them for a long time too.

                I don't know about the laptops, i've looked at them and liked them but never felt impressed enough to handover cash, even used they are quite expensive. Which I suppose justifies the expense for new buyers.

          2. idiottaxpayerhere previously ishtiaq/theghostdeejay

            Re: Methinks ...

            @ Jake

            A borrowed os? MacOS and Linux bear one thing in common. They are both bastardised free versions of Unix. The only reason I run Mac is because I can't get the software I need if I used Linux. Otherwise I would have a difficult decision to make. And you whinge on about others whining? And they made how much? It's a business, they make as much money as they can.Of course if it was your business you would cut your prices and profits and your pay wouldn't you. Well wouldn't you?????

            In the meantime, fuck computers and operating systems and all the rest of the bullshit that goes with it.

            To you and all the other comentards, Please stay safe.

            Cheers… Ishy

            1. jake Silver badge

              Re: Methinks ...

              "A borrowed os?"

              Yes. The guts are a rather clumsy melange of various BSD flavo(u)rs. It's a holdover of Steve Jobs finally seeing the light (kind of) when he built NeXT.

              " MacOS and Linux bear one thing in common. They are both bastardised free versions of Unix."

              Linux was basically written from scratch, and so one could hardly call it bastardized. Apple borrowed Carnegie Mellon's microkernel, but rather sadly they fucked up the "micro" part.

        2. Robert Grant Silver badge

          Re: Methinks ...

          I’ll continue to give them two word answers involving sex and travel.

          "Mile-high club"?

    3. No-One@No-Where

      Exactly

      I notice all the morons who claim that Apple products are expensive have never bothered to spec up an equivalent machine

      Try building a Hackintosh with the same specs as an iMac - its actually more expensive (and lower specced - try getting a 5K screen)

      There are too many pathetic losers (mainly poms - fuck me the English are the biggest pack of whingers on earth) who aren't happy unless they are being smart arses - mainly because they are such a failure as a people they have to put everyone else down to feel good about their miserable selves

      1. NATTtrash
        Trollface

        Re: Exactly

        have never bothered to spec up an equivalent machine

        You do realise that the new devices that Apple launches always, consistently have older, sub-spec components right? Things like (too) little RAM, unless hefty idiot tax is paid, aged CPU, perhaps changed if considerable idiot tax is paid, smaller capacity SSDs, unless significant idiot tax is paid.

        (Did I already mention the Apple margin is an idiot tax?)

        Any way... Perhaps not so bad, if you want (to show off) the looks, to order the case and build something that really has some specs. You can even use your glue gun if you want! After all, it's all about (showing off) the looks right? And if you want, like you say, to have something with really some oompf... I heard the AMD Ryzen 9 3950X seems to be nice. But you can always step down of course if you want it to have more Apple feel...

        1. Mr F&*king Grumpy

          Re: Exactly

          all this nerdy stuff about "speccing uo an equivalent machine" ...

          what would somebody like me, who has been using Apple products since the early 90s, and has a very considerable tangible investment in software licenses, not to mention a less tangible but equally valuable investment in acquiring knowledge of how the hardware, OS, supplied and third party software work have to gain by switching to a slightly cheaper, slightly more powerful, and most likely less reliable alternative when this would mean pretty much throwing away all that acquired knowledge?

          I get the impression that a considerable amount of people here are far more into the gear than actually using it. And sure, even today, if that's what floats your boat, in the Windows/Linux world there's far more scope for fiddling with gear than in the Apple world.

          Side note - my "corporate" machine is a Windows PC. At present a quite pleasant HP EliteBook. I've gone through 4 laptops in 8 years, generally replaced because fixing various software-based slowdowns was considered too challenging. My 2013 MacBook Air is still humming along quite happily. Just one data point.

          1. Lord Elpuss Silver badge

            Re: Exactly

            A lot of people also don’t realise that if you run a significantly sized business, doing it on Hackintoshes is impractical at best and at worst could put you out of business.

            Apple may turn a blind eye to individuals, but companies like mine of 100 or more are likely to get slapped much harder; they tend to want to stay on the right side of the law.

      2. big_D Silver badge

        Re: Exactly

        On the other hand, heise recently did a review of the new Threadripper and compared it to the new Mac Pro. The Threadripper machine cost less than a quarter of what the Mac Pro cost and ran rings around it with Cinebench single and multi-core tests and other benchmarks.

      3. This post has been deleted by its author

      4. idiottaxpayerhere previously ishtiaq/theghostdeejay

        Re: Exactly

        The English are the biggest pack of whingers on earth?

        Of course we are. We can put up with the Knobs with a smile on our faces. That is what makes us superior to knobs like you. An English foetus could swallow the letters in the alphabet and shit a better insult. But don't worry, once you grow hair in your pubic region, you will be different. (Oh, just go and ask an adult)

        Cheers… Ishy

      5. werdsmith Silver badge

        Re: Exactly

        Try building a Hackintosh with the same specs as an iMac - its actually more expensiv

        Nah, it was free. I just did it in a VM.

  3. chivo243 Silver badge

    smarter?

    I rarely use the built in keyboard, unless forced to use it. I like older Apple bluetooth aluminum keyboards, they have the right travel, and response to input.

  4. C 7

    I like my Microsoft keyboard...

    I use the Wireless Desktop 3050 with AES... a great feeling keyboard, a blue-track mouse that's big enough to hold on to, AES encryption, and only $35 (USD) for the set on Amazon. My old 3050 without AES has lasted around 10 years, and still going strong, I just decided to upgrade since I'm stuck working at home until this coronavirus thing blows over.

    I do use it with a Mac, but it's SO much better than the built-in keyboard. There's actual key travel you can feel, the keys are all in the right places, complete with Home and End and Backspace AND Delete, and PageUp/PageDown, all those keys that some idiot designer at Apple apparent'y thought were as unimportant as the right button on a mouse.

    1. -tim
      Black Helicopters

      Re: I like my Microsoft keyboard...

      Keyboards with AES aren't much more secure. The timing of the packets can be used to deduce the key sequences with no need to decrypt them.

  5. Ian Joyner

    Stop insulting your readers

    A lot of people here realise spending a little extra for Apple is a good investment. They are not idiots.

    Let’s consider some UK companies – Rolls Royce (oh well BMW now), Dyson – 10 times the price of a regular product?

    Apple has brought down the cost of personal computing. As always happens when others see success, the most obvious thing they can do is sell a cheaper less durable product and undercut on price.

    Stop making the obviously political point all the time of ‘idiot tax’. It is both wrong and childish and undermines the Register’s credibility.

    1. DiViDeD Silver badge

      Re: Stop insulting your readers

      Apple has brought down the cost of personal computing

      No, IBM did that by allowing cheap clone makers access to the specs. All Apple did was come along and charge a hefty premium for last year's hardware.

      1. stuff and nonesense

        Re: Stop insulting your readers

        IBM didn’t allow access, they used a bought OS on commodity hardware for the original PC. The only proprietary part was the BIOS which was reverse engineered.

        1. AlanS

          Re: Stop insulting your readers

          IBM did allow access: when the PC came out they followed their standard practice for their equipment and published the specs, including the main bus. This allowed third parties to build add-in boards, while other manufacturers offered only their own designs, then when the BIOS was cloned, other people (eg, Gateway) could build compatible boxes, allowing the market to mushroom. Only now did MS bribe the clone makers to use MSDOS rather than, eg, DRDOS, for which they were duly fined after the competition were dead.

      2. Ian Joyner

        Re: Stop insulting your readers

        And IBM brought out the PC in an attempt to kill Apple, so Apple was responsible for that.

    2. Anonymous Coward
      Anonymous Coward

      Re: Stop insulting your readers

      "Stop making the obviously political point all the time of ‘idiot tax’. It is both wrong and childish and undermines the Register’s credibility."

      Oh no, ElReg has offended me and inspite of creating superb content and insightful opinion, being offended is more important to my shallow, largely pointless life. Only I won't leave because I know I can't get a similar level of well written content elsewhere so I will moan pointlessly while nursing my fragile ego.

      Maybe ElReg could help readers by including a large banner at the top of the site to indicate that the content may contain irony, sarcasm and other grammatical devices to improve the quality of the content? Maybe use a catchy phrase or somethin....

    3. big_D Silver badge

      Re: Stop insulting your readers

      They are equally abusive of all of the big tech players. They have no favourites, although Apple snubbing El Reg probably puts them at the bottom of the list of friends.

      Apple has brought down the cost of personal computing.

      Absolutely, those $200 Chromebooks are... Oh, wait, no that wasn't Apple.

      Absolutely, those $300 Windows PCs... Oh, wait, no that wasn't Apple.

      When I first started in computing, I wanted an Apple ][, but I ended up with a ZX81, because it brought down the cost of personal computing to under 50 quid! The Apple was around 30 times as expensive, not really something you can buy on wages of 3 quid a week, as a schoolboy!

      Later, I lusted after the Mac, but it was well over 2000UKP at the time, the Amiga 500 did more and cost about a quarter as much...

      I used Macs for many years at work. I only bought one. When Apple switched to Intel, the 24" white plastic iMac cost about as much as a traditional PC + 24" display (after lecturer discount). When I went to replace it a couple of years later, the 24" displays had dropped around 70% in price and the normal PC had remained price stable, but the 24" iMac had increased in price...

    4. baud Bronze badge

      Re: Stop insulting your readers

      > undermines the Register’s credibility

      The Reg has any kind credibility? That's new to me

      1. werdsmith Silver badge

        Re: Stop insulting your readers

        I don't know about crediblity. But the idiot tax thing is old, trite, tired, hackneyed, unoriginal, boring, banal etc.

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