Classically awful paragraph
Not really, it could have been worse: they didn't use "optimize market synergies" in the entire paragraph.
But keep reading that press release, it's bound to be in there somewhere.
In late 2018, Shenzhen startup Royole released the world's first commercially available foldable phone – the Royole Flexpai. Reviews weren't great, with one journo describing it as "charmingly awful". It only really entered the public consciousness due to the antics of Escobar Inc, which rebadged the Flexpai and sold it for £300 …
"This means the device will be flatter when folded, thereby reducing the footprint in your pocket."
Not it won't. Footprint is a measure of area, not volume. It simply means your trouser bulge won't be so big. And that's not something an early adopter with too much cash to splash is going to want.
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