As far as I understand that this is exactly the same in all cases where people claim to have "AI". It is a certain model trained on specific data. Good luck using any of the "is this a horse" picture analysing algorithms (trained on horse vs. dog pictures) to make inference about e.g. the stock market - or even using that "is this a horse"-thingy to spot the Evil Terrorist In Disguise [TM] at a border crossing.
So yes, the application described here is not "intelligent", but I think that in most (all?) cases it should just be called machine learning (which still sounds too "intelligent" for my taste...) anyway.