Cool - more competition
I'm a dyed in the wool Penguinista but I love to see competition in the IoT space. I've just browsed over the website and it looks like a serious effort to do the job properly. These things look like they will appear somewhere beneath a RPi in price/performance etc but will compete with something like the ESP8266 or ESP32. Those two babies paired up with ESPHome and the like are very decent indeed and have a serious following already.
My desk is covered in Dupont wires, ESP things, sensors, and mini breadboards. Next to my phone charger I have a ESP32 with a water proof DS18B20 based temperature sensor. It is also an iBeacon. That is about £8 worth of parts. When the 3D printer turns up, it will get a case (once I've assembled it.) I can simultaneously set up a SAN, solder a dry joint and run my company. Who says men can't multi-task!