Re: What's in a name
The whole process is:
1. creators of value create value, attract attention
2. creator-of-value driven out
3. parasites move triumphantly from basking in reflected glory, to full usurpation
4. hard-created group-momentum carries all forward. Usurpers explain to media and industry groups the success of their strategy.
5. with the heart dead, the group/system loses momentum from the inside out. Random non-collapsing segments are clutched to / pivoted to, or segments are bolted on which have 0 planning horizon / no R&D. Eg, HP moves from R&D Cutting-edge to manufacturer of home-printer ink; IBM moves from Hardware&Software Cutting-edge to Professional Services ("body shop"); Noble moves from global cross-commodities powerhouse knocking heads with Glencore and Cargill to now pretending it's always been just a military supplier.
5b. But big systems take a long time to fail; most systems actually just grind on painfully, sideways and slowly down, the bull infested with ticks.
6. passive parasites stay put; ambitious parasites move on to the next target
N. rinse & repeat