Profits are up, but taxes are down?
Trebles all round, then!
A year ago, as Apple CEO Tim Cook mustered the strength to defend Apple's strategy in the face of shrinking sales and profits, he could have been forgiven for starting the day by privately weeping into his sugar-free cereal and unsweetened almond milk – the breakfast of Valley kings. El Reg assumes there will have been no such …
It has always struck me as an odd thing to make such a big noise about. Every year in the iPhone Keynote, they make reference to 'The most powerful iPhone we've ever made', and the 'most powerful processor' and various other things. I mean, it's not like they're going to be up on the stage and say, 'This is the iPhone 12, it's not quite as powerful as the one we released last year, but it's still good, honest, go buy it'.
People who bought Apple devices recently received a year of TV+, so they're "subscribers" in that they have a subscription, but not one for which they directly paid. Some mobile carriers also provide gratis temporary subscriptions to Apple Music. I'm sure the expectation is that the services will have insinuated into punters' lives enough that they will convert to paid users in the manner marketeers are wont to call "frictionlessly."
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